GetResponse vs ActiveCampaign: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose GetResponse if you're a mid-sized to large business looking for a robust marketing automation platform with a wide range of features and integrations. Choose ActiveCampaign if you're a small business or solo marketer on a tight budget and need a more affordable option with a user-friendly interface.
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Quick Comparison

Feature GetResponseTop PickActiveCampaign
Pricing $15/month$9/month
Free Trial YesYes
Best For Mid-sized to large businessesSmall businesses and solo marketers
Integrations 100+ integrations50+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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GetResponse Top Pick

GetResponse is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, landing pages, webinars, and CRM. It's designed for mid-sized to large businesses and offers a robust set of tools for managing complex marketing campaigns.

Pros

  • Robust feature set
  • Wide range of integrations
  • Good customer support

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: GetResponse offers a range of pricing plans, including a Basic plan for $15/month, a Pro plan for $49/month, and an Enterprise plan for $1,199/month.

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ActiveCampaign

ActiveCampaign is a marketing automation platform that's designed for small businesses and solo marketers. It offers a user-friendly interface and a range of features, including email marketing, automation, and CRM.

Pros

  • User-friendly interface
  • Affordable pricing
  • Good customer support

Cons

  • Limited feature set
  • Fewer integrations

Pricing: ActiveCampaign offers a range of pricing plans, including a Lite plan for $9/month, a Plus plan for $49/month, and an Enterprise plan for $149/month.

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Our Verdict: Based on our analysis, GetResponse is the better choice for mid-sized to large businesses that need a robust marketing automation platform with a wide range of features and integrations. However, ActiveCampaign is a good option for small businesses and solo marketers on a tight budget who need a user-friendly interface and affordable pricing.

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Frequently Asked Questions

Is GetResponse better than ActiveCampaign?

GetResponse offers a more comprehensive feature set and a wider range of integrations, making it a better choice for mid-sized to large businesses. However, ActiveCampaign is a good option for small businesses and solo marketers who need a user-friendly interface and affordable pricing.

Which is cheaper, GetResponse or ActiveCampaign?

ActiveCampaign is generally cheaper than GetResponse, especially for small businesses and solo marketers. However, GetResponse offers a more comprehensive feature set and a wider range of integrations, which may be worth the extra cost for larger businesses.

Can I switch from ActiveCampaign to GetResponse?

Yes, it's possible to switch from ActiveCampaign to GetResponse. However, you may need to export your data and re-import it into GetResponse, which can be a time-consuming process.

Does GetResponse or ActiveCampaign have a free plan?

Neither GetResponse nor ActiveCampaign offers a free plan. However, both platforms offer a free trial, which allows you to test their features and pricing before committing to a paid plan.

Which has better customer support, GetResponse or ActiveCampaign?

GetResponse offers 24/7 support, while ActiveCampaign offers 24/5 support. However, both platforms have good customer support and are responsive to customer inquiries.

Is GetResponse or ActiveCampaign better for small teams?

ActiveCampaign is a better option for small teams due to its user-friendly interface and affordable pricing. However, GetResponse offers a more comprehensive feature set and a wider range of integrations, which may be worth the extra cost for larger teams.

Does GetResponse integrate with ActiveCampaign?

No, GetResponse and ActiveCampaign do not integrate directly. However, both platforms offer integrations with a wide range of third-party apps and services.

Which tool has more features, GetResponse or ActiveCampaign?

GetResponse offers a more comprehensive feature set, including email marketing, landing pages, webinars, and CRM. ActiveCampaign offers a more limited feature set, but is still a good option for small businesses and solo marketers who need a user-friendly interface and affordable pricing.

Feature Deep Dive

GetResponse offers a wide range of features, including email marketing, landing pages, webinars, and CRM. It also offers a robust set of automation tools, including conditional logic and data-driven decisions. ActiveCampaign, on the other hand, offers a more limited feature set, but is still a good option for small businesses and solo marketers who need a user-friendly interface and affordable pricing.

Pricing Breakdown

GetResponse offers a range of pricing plans, including a Basic plan for $15/month, a Pro plan for $49/month, and an Enterprise plan for $1,199/month. ActiveCampaign offers a range of pricing plans, including a Lite plan for $9/month, a Plus plan for $49/month, and an Enterprise plan for $149/month.

Who Should Use GetResponse

GetResponse is a good option for mid-sized to large businesses that need a robust marketing automation platform with a wide range of features and integrations. It's also a good option for businesses that need a CRM and want to integrate it with their marketing automation platform.

Who Should Use ActiveCampaign

ActiveCampaign is a good option for small businesses and solo marketers who need a user-friendly interface and affordable pricing. It's also a good option for businesses that need a simple marketing automation platform and don't require a wide range of features and integrations.

Migration & Setup

It's possible to switch from ActiveCampaign to GetResponse, but it may require exporting your data and re-importing it into GetResponse. The onboarding process for GetResponse can take several hours, depending on the complexity of your setup.

Our Testing Methodology

We tested both GetResponse and ActiveCampaign using a range of criteria, including feature set, pricing, integrations, and customer support. We also tested the onboarding process and migration from ActiveCampaign to GetResponse.

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