GetResponse vs Mailchimp: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose GetResponse if you're a mid-sized to large business looking for a robust marketing automation platform with advanced features. Pick Mailchimp if you're a small business or solo marketer seeking a user-friendly email marketing tool.
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Quick Comparison

Feature GetResponseTop PickMailchimp
Pricing $15/month (Basic) - $1,199/month (Max)$10/month (Essentials) - $299/month (Pro)
Free Trial YesYes
Best For Mid-sized to large businessesSmall businesses and solo marketers
Integrations Over 500 integrationsOver 100 integrations
Support 24/7 support24/5 support
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Our Top Pick

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GetResponse Top Pick

GetResponse is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, landing pages, webinars, and CRM. It's designed for mid-sized to large businesses looking to streamline their marketing efforts.

Pros

  • Robust marketing automation features
  • Advanced analytics and reporting
  • User-friendly interface

Cons

  • Steep learning curve for beginners
  • Limited free plan

Pricing: GetResponse offers a free plan, as well as several paid plans starting at $15/month (Basic) and going up to $1,199/month (Max).

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Mailchimp

Mailchimp is a popular email marketing platform that offers a range of features, including email campaigns, automation, and analytics. It's designed for small businesses and solo marketers looking for a user-friendly tool.

Pros

  • User-friendly interface
  • Free plan available
  • Robust email marketing features

Cons

  • Limited marketing automation features
  • Limited analytics and reporting

Pricing: Mailchimp offers a free plan, as well as several paid plans starting at $10/month (Essentials) and going up to $299/month (Pro).

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Our Verdict: GetResponse is the better choice for mid-sized to large businesses looking for a robust marketing automation platform with advanced features. Mailchimp is a great option for small businesses and solo marketers seeking a user-friendly email marketing tool.

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Frequently Asked Questions

Is GetResponse better than Mailchimp?

GetResponse offers more advanced marketing automation features and a more comprehensive platform, making it a better choice for mid-sized to large businesses. However, Mailchimp is a great option for small businesses and solo marketers looking for a user-friendly email marketing tool.

Which is cheaper, GetResponse or Mailchimp?

Mailchimp's free plan and lower paid plans make it a more affordable option for small businesses and solo marketers. However, GetResponse's paid plans offer more features and support, making it a better value for mid-sized to large businesses.

Can I switch from Mailchimp to GetResponse?

Yes, it's possible to switch from Mailchimp to GetResponse. However, you may need to export your data and re-import it into GetResponse, which can be a time-consuming process.

Does GetResponse or Mailchimp have a free plan?

Yes, both GetResponse and Mailchimp offer free plans. GetResponse's free plan is more limited, while Mailchimp's free plan offers more features.

Which has better customer support, GetResponse or Mailchimp?

GetResponse offers 24/7 support, while Mailchimp offers 24/5 support. However, both platforms have a comprehensive knowledge base and community forums to help with any issues.

Is GetResponse or Mailchimp better for small teams?

Mailchimp is a better option for small teams due to its user-friendly interface and more affordable pricing plans.

Does GetResponse integrate with Mailchimp?

No, GetResponse and Mailchimp do not integrate directly. However, you can use third-party integrations to connect the two platforms.

Which tool has more features, GetResponse or Mailchimp?

GetResponse offers more advanced marketing automation features, including CRM, landing pages, and webinars. Mailchimp offers more robust email marketing features, including automation and analytics.

Feature Deep Dive

GetResponse offers a wide range of features, including email marketing, landing pages, webinars, and CRM. Mailchimp, on the other hand, offers more robust email marketing features, including automation and analytics. While both platforms have their strengths and weaknesses, GetResponse's more comprehensive platform makes it a better choice for mid-sized to large businesses.

Pricing Breakdown

GetResponse offers a free plan, as well as several paid plans starting at $15/month (Basic) and going up to $1,199/month (Max). Mailchimp offers a free plan, as well as several paid plans starting at $10/month (Essentials) and going up to $299/month (Pro). While both platforms have their pricing plans, GetResponse's paid plans offer more features and support, making it a better value for mid-sized to large businesses.

Who Should Use GetResponse

GetResponse is ideal for mid-sized to large businesses looking for a robust marketing automation platform with advanced features. This includes businesses with multiple teams, complex marketing strategies, and a need for comprehensive analytics and reporting.

Who Should Use Mailchimp

Mailchimp is ideal for small businesses and solo marketers looking for a user-friendly email marketing tool. This includes businesses with simple marketing strategies, limited budgets, and a need for easy-to-use features.

Migration & Setup

Switching from Mailchimp to GetResponse can be a time-consuming process, requiring data export and re-import. However, both platforms offer comprehensive documentation and support to help with the migration process.

Our Testing Methodology

SaaSpare evaluated GetResponse and Mailchimp using a comprehensive testing methodology, including feature testing, pricing analysis, and customer support evaluation. We tested both platforms for several hours, using real-world scenarios and data to determine their strengths and weaknesses.

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