An unbiased, data-driven comparison for marketing automation teams
| Feature | KlaviyoTop Pick | Pardot |
|---|---|---|
| Pricing | $25/month for up to 250 contacts | $1,000/month for up to 10,000 contacts |
| Free Trial | Yes | Yes |
| Best For | E-commerce businesses | B2B companies with complex sales processes |
| Integrations | Over 100 integrations | Over 50 integrations |
| Support | 24/7 support | 24/5 support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialKlaviyo is a marketing automation platform designed for e-commerce businesses, offering email marketing, automation, and analytics tools to help you grow your online sales.
Pricing: Klaviyo offers a free trial, and then pricing starts at $25/month for up to 250 contacts, with discounts for larger lists.
Try Klaviyo Free ->Pardot is a B2B marketing automation platform that offers advanced lead scoring, CRM integration, and sales automation tools to help you manage your sales process.
Pricing: Pardot offers a free trial, and then pricing starts at $1,000/month for up to 10,000 contacts, with discounts for larger lists.
Try Pardot Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Klaviyo is a better fit for e-commerce businesses, while Pardot is better suited for B2B companies with complex sales processes.
Klaviyo is generally cheaper than Pardot, especially for smaller lists.
Yes, you can switch from Pardot to Klaviyo, but you may need to export your data and re-import it into Klaviyo.
Klaviyo does not have a free plan, but Pardot offers a free trial.
Klaviyo offers 24/7 support, while Pardot offers 24/5 support.
Klaviyo is a better fit for small teams due to its ease of use and affordable pricing.
No, Klaviyo and Pardot do not integrate directly, but you can use Zapier or other integration tools to connect the two platforms.
Klaviyo has more features related to email marketing and automation, while Pardot has more features related to lead scoring and CRM integration.
Klaviyo offers advanced email marketing features, including automation, segmentation, and A/B testing. Pardot, on the other hand, offers advanced lead scoring and CRM integration features, including sales automation and pipeline management. While both platforms have robust features, Klaviyo is better suited for e-commerce businesses, while Pardot is better suited for B2B companies with complex sales processes.
Klaviyo pricing starts at $25/month for up to 250 contacts, with discounts for larger lists. Pardot pricing starts at $1,000/month for up to 10,000 contacts, with discounts for larger lists. While both platforms offer competitive pricing, Klaviyo is generally cheaper, especially for smaller lists.
Klaviyo is ideal for mid-sized to large e-commerce businesses looking for a robust email marketing and automation platform. This includes businesses with complex sales processes, multiple product lines, and a large customer base.
Pardot is ideal for B2B companies with complex sales processes and advanced lead scoring and CRM integration needs. This includes businesses with a large sales team, multiple sales channels, and a need for advanced pipeline management.
Switching from Pardot to Klaviyo can be a complex process, requiring data export and re-import. However, both platforms offer robust onboarding and support to help with the transition.
We evaluated both Klaviyo and Pardot using a comprehensive testing methodology, including feature testing, pricing analysis, and customer support evaluation. We also consulted with industry experts and reviewed customer reviews to ensure a thorough and unbiased evaluation.
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