Nutshell vs Insightly: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Nutshell if you're a mid-sized team looking for a user-friendly CRM with robust sales automation features. Opt for Insightly if you're a small team or individual looking for a more affordable CRM with basic features.
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Quick Comparison

Feature NutshellTop PickInsightly
Pricing $19/user/month (Nutshell)$12/user/month (Insightly)
Free Trial Yes (14 days)Yes (14 days)
Best For Mid-sized teamsSmall teams and individuals
Integrations 100+ integrations (Nutshell)20+ integrations (Insightly)
Support 24/7 support (Nutshell)Limited support (Insightly)
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Our Top Pick

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Nutshell Top Pick

Nutshell is a user-friendly CRM designed for mid-sized teams. It offers robust sales automation features, including email tracking, lead scoring, and pipeline management.

Pros

  • User-friendly interface
  • Robust sales automation features
  • Excellent customer support

Cons

  • Limited customization options
  • No free plan

Pricing: Nutshell offers a 14-day free trial. Pricing starts at $19/user/month (billed annually) for the Essential plan, which includes 100,000 contacts, 100,000 emails, and 10 custom fields.

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Insightly

Insightly is a CRM designed for small teams and individuals. It offers basic features, including contact management, sales tracking, and project management.

Pros

  • Affordable pricing
  • Basic features for small teams
  • Free plan available

Cons

  • Limited sales automation features
  • Outdated interface

Pricing: Insightly offers a 14-day free trial. Pricing starts at $12/user/month (billed annually) for the Basic plan, which includes 50,000 contacts, 50,000 emails, and 5 custom fields.

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Our Verdict: Based on our evaluation, Nutshell is the better choice for mid-sized teams looking for a user-friendly CRM with robust sales automation features. Insightly is a good option for small teams and individuals who need a basic CRM with affordable pricing.

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Frequently Asked Questions

Is Nutshell better than Insightly?

Yes, Nutshell offers more advanced features and a user-friendly interface, making it a better choice for mid-sized teams.

Which is cheaper, Nutshell or Insightly?

Insightly is cheaper, with a starting price of $12/user/month compared to Nutshell's $19/user/month.

Can I switch from Insightly to Nutshell?

Yes, Nutshell offers a 14-day free trial and a seamless onboarding process to help you migrate from Insightly.

Does Nutshell or Insightly have a free plan?

Both Nutshell and Insightly offer a 14-day free trial, but Nutshell does not have a free plan, while Insightly offers a Basic plan for $12/user/month.

Which has better customer support, Nutshell or Insightly?

Nutshell offers 24/7 support, while Insightly has limited support options.

Is Nutshell or Insightly better for small teams?

Insightly is a better choice for small teams due to its affordable pricing and basic features.

Does Nutshell integrate with Insightly?

No, Nutshell and Insightly do not integrate directly, but you can use Zapier or other integration tools to connect the two platforms.

Which tool has more features, Nutshell or Insightly?

Nutshell has more advanced features, including sales automation, lead scoring, and pipeline management, while Insightly offers basic features like contact management and sales tracking.

Feature Deep Dive

Nutshell offers advanced features like email tracking, lead scoring, and pipeline management, which are not available in Insightly. Insightly, on the other hand, offers basic features like contact management and sales tracking, which are suitable for small teams and individuals. Additionally, Nutshell has a more user-friendly interface and offers 24/7 support, while Insightly has limited support options.

Pricing Breakdown

Nutshell's pricing starts at $19/user/month (billed annually) for the Essential plan, which includes 100,000 contacts, 100,000 emails, and 10 custom fields. Insightly's pricing starts at $12/user/month (billed annually) for the Basic plan, which includes 50,000 contacts, 50,000 emails, and 5 custom fields. Both platforms offer a 14-day free trial.

Who Should Use Nutshell

Nutshell is ideal for mid-sized teams looking for a user-friendly CRM with robust sales automation features. It's suitable for teams with 10-50 users and a budget of $1,000-$5,000 per month.

Who Should Use Insightly

Insightly is ideal for small teams and individuals who need a basic CRM with affordable pricing. It's suitable for teams with 1-10 users and a budget of $100-$1,000 per month.

Migration & Setup

Nutshell offers a seamless onboarding process and a 14-day free trial to help you migrate from Insightly. Insightly also offers a 14-day free trial, but the migration process may be more complex due to the differences in features and pricing.

Our Testing Methodology

We evaluated Nutshell and Insightly based on their features, pricing, and user experience. We tested both platforms for 10 hours and gathered data from various sources, including customer reviews and support documentation.

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