Shopify vs Wix (2026): Honest Head-to-Head Comparison

Shopify vs Wix at a Glance

When to Choose Shopify

Choose Shopify if: Anyone running ecommerce as a core revenue channel.

• You value Shopify's strengths in this category
• Your team workflow already aligns with how Shopify structures the product
• The pricing fits your budget at scale (Basic $39/mo, Shopify $105/mo, Advanced $399/mo)

When to Choose Wix

Choose Wix if: Service businesses and small storefronts where the website matters more than the store.

• Wix's feature priorities match your team's primary need
• You have an existing tool ecosystem that Wix integrates with better
• Pricing makes more sense at your team size (Light $17/mo, Core $29/mo, Business $36/mo, Business Elite $159/mo)

Pricing Deep Dive

Shopify pricing

Shopify starts at Basic $39/mo, Shopify $105/mo, Advanced $399/mo. The pricing model is structured to anyone running ecommerce as a core revenue channel. For deeper details on every Shopify tier and what features sit at each level, see our Shopify pricing page.

Wix pricing

Wix pricing is Light $17/mo, Core $29/mo, Business $36/mo, Business Elite $159/mo. Compare the per-user economics carefully if you have a large team — the difference compounds quickly.

Our Final Verdict

Shopify is built for ecommerce from the ground up. Wix is a website builder that added ecommerce. For real online stores, Shopify wins decisively.

Frequently Asked Questions

Is Shopify or Wix better?

Shopify is built for ecommerce from the ground up. Wix is a website builder that added ecommerce. For real online stores, Shopify wins decisively.

How much does Shopify cost compared to Wix?

Shopify: Basic $39/mo, Shopify $105/mo, Advanced $399/mo. Wix: Light $17/mo, Core $29/mo, Business $36/mo, Business Elite $159/mo.

Who should choose Shopify?

Anyone running ecommerce as a core revenue channel

Who should choose Wix?

Service businesses and small storefronts where the website matters more than the store