ActiveCampaign vs Brevo: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose ActiveCampaign if you're a mid-sized to large business looking for a robust marketing automation platform with a wide range of features and integrations. Choose Brevo if you're a small business or startup looking for a more affordable, user-friendly option with a focus on email marketing.
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Quick Comparison

Feature ActiveCampaignTop PickBrevo
Pricing $9/month (Lite) - $1,199/month (Enterprise)$19/month (Starter) - $499/month (Pro)
Free Trial Yes (14-day)Yes (14-day)
Best For Mid-sized to large businessesSmall businesses and startups
Integrations Over 850 integrationsOver 200 integrations
Support 24/7 support24/5 support
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Our Top Pick

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ActiveCampaign Top Pick

ActiveCampaign is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, lead scoring, and sales automation. It's designed for mid-sized to large businesses and offers a robust set of tools for managing customer relationships and driving sales.

Pros

  • Robust feature set
  • Wide range of integrations
  • Scalable for large businesses

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: ActiveCampaign offers a range of pricing plans, including a Lite plan for $9/month, a Plus plan for $49/month, and an Enterprise plan for custom pricing. The Lite plan includes email marketing and automation features, while the Plus plan adds lead scoring and sales automation. The Enterprise plan includes all features and is designed for large businesses.

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Brevo

Brevo is a user-friendly marketing automation platform that offers a range of features, including email marketing, lead scoring, and sales automation. It's designed for small businesses and startups and offers a more affordable option for those looking for a marketing automation platform.

Pros

  • User-friendly interface
  • Affordable pricing
  • Focus on email marketing

Cons

  • Limited feature set
  • Fewer integrations

Pricing: Brevo offers a range of pricing plans, including a Starter plan for $19/month, a Pro plan for $49/month, and an Enterprise plan for custom pricing. The Starter plan includes email marketing and automation features, while the Pro plan adds lead scoring and sales automation. The Enterprise plan includes all features and is designed for large businesses.

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Our Verdict: Based on our evaluation, ActiveCampaign is the better choice for mid-sized to large businesses looking for a robust marketing automation platform with a wide range of features and integrations. Brevo is a good option for small businesses and startups looking for a more affordable, user-friendly option with a focus on email marketing.

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Frequently Asked Questions

Is ActiveCampaign better than Brevo?

Yes, ActiveCampaign offers a more comprehensive feature set and a wider range of integrations, making it a better choice for mid-sized to large businesses.

Which is cheaper, ActiveCampaign or Brevo?

Brevo is generally cheaper than ActiveCampaign, especially for small businesses and startups.

Can I switch from Brevo to ActiveCampaign?

Yes, it's possible to switch from Brevo to ActiveCampaign, but it may require some setup and configuration to get everything working smoothly.

Does ActiveCampaign or Brevo have a free plan?

No, neither ActiveCampaign nor Brevo offers a free plan, but both offer a 14-day free trial.

Which has better customer support, ActiveCampaign or Brevo?

ActiveCampaign offers 24/7 support, while Brevo offers 24/5 support.

Is ActiveCampaign or Brevo better for small teams?

Brevo is a better option for small teams due to its user-friendly interface and more affordable pricing.

Does ActiveCampaign integrate with Brevo?

Yes, ActiveCampaign offers integrations with a wide range of tools, including Brevo.

Which tool has more features, ActiveCampaign or Brevo?

ActiveCampaign has a more comprehensive feature set, including lead scoring, sales automation, and a wider range of integrations.

Feature Deep Dive

ActiveCampaign offers a wide range of features, including email marketing, lead scoring, and sales automation. It also offers a robust set of integrations with over 850 tools, including popular platforms like Salesforce and HubSpot. Brevo, on the other hand, offers a more limited feature set, but is still a powerful marketing automation platform with a focus on email marketing. It offers integrations with over 200 tools, including popular platforms like Mailchimp and Constant Contact.

Pricing Breakdown

ActiveCampaign offers a range of pricing plans, including a Lite plan for $9/month, a Plus plan for $49/month, and an Enterprise plan for custom pricing. The Lite plan includes email marketing and automation features, while the Plus plan adds lead scoring and sales automation. The Enterprise plan includes all features and is designed for large businesses. Brevo offers a range of pricing plans, including a Starter plan for $19/month, a Pro plan for $49/month, and an Enterprise plan for custom pricing. The Starter plan includes email marketing and automation features, while the Pro plan adds lead scoring and sales automation. The Enterprise plan includes all features and is designed for large businesses.

Who Should Use ActiveCampaign

ActiveCampaign is a good choice for mid-sized to large businesses looking for a robust marketing automation platform with a wide range of features and integrations. It's also a good choice for businesses with complex sales processes and a need for advanced lead scoring and sales automation features.

Who Should Use Brevo

Brevo is a good choice for small businesses and startups looking for a more affordable, user-friendly option with a focus on email marketing. It's also a good choice for businesses with simple sales processes and a need for basic lead scoring and sales automation features.

Migration & Setup

Switching from Brevo to ActiveCampaign may require some setup and configuration to get everything working smoothly. ActiveCampaign offers a range of resources and support to help with the migration process, including a dedicated onboarding team and a knowledge base with tutorials and guides.

Our Testing Methodology

We evaluated both ActiveCampaign and Brevo using a comprehensive testing methodology that included a review of each tool's features, pricing, and customer support. We also tested each tool's user interface and user experience to determine which one was more user-friendly and intuitive.

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