GetResponse vs Klaviyo: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose GetResponse if you're a mid-sized to large business looking for a comprehensive marketing automation platform with robust features and excellent customer support. Pick Klaviyo if you're a small business or e-commerce store seeking a user-friendly email marketing tool with seamless integrations.
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Quick Comparison

Feature GetResponseTop PickKlaviyo
Pricing $15/month (Basic) for up to 1,000 subscribers$25/month (Starter) for up to 250 subscribers
Free Trial YesYes
Best For Mid-sized to large businessesSmall businesses and e-commerce stores
Integrations Over 500 integrationsSeamless e-commerce integrations
Support 24/7 customer supportLimited customer support
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Our Top Pick

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GetResponse Top Pick

GetResponse is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, landing pages, webinars, and CRM. It's designed for mid-sized to large businesses looking for a robust solution to manage their marketing efforts.

Pros

  • Comprehensive feature set
  • Excellent customer support
  • Robust integrations

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: GetResponse offers a free trial, and its pricing plans start at $15/month (Basic) for up to 1,000 subscribers, $49/month (Plus) for up to 5,000 subscribers, and $99/month (Pro) for up to 10,000 subscribers.

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Klaviyo

Klaviyo is a user-friendly email marketing tool designed for small businesses and e-commerce stores. It offers seamless integrations with popular e-commerce platforms and a range of features to help businesses grow their customer base.

Pros

  • User-friendly interface
  • Seamless e-commerce integrations
  • Affordable pricing

Cons

  • Limited features compared to GetResponse
  • Limited customer support

Pricing: Klaviyo offers a free trial, and its pricing plans start at $25/month (Starter) for up to 250 subscribers, $35/month (Growth) for up to 1,000 subscribers, and $60/month (Pro) for up to 5,000 subscribers.

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Our Verdict: Based on our evaluation, GetResponse is the better choice for mid-sized to large businesses looking for a comprehensive marketing automation platform. Its robust features, excellent customer support, and robust integrations make it an ideal solution for businesses with complex marketing needs. Klaviyo, on the other hand, is a great option for small businesses and e-commerce stores seeking a user-friendly email marketing tool with seamless integrations.

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Frequently Asked Questions

Is GetResponse better than Klaviyo?

Yes, GetResponse offers a more comprehensive feature set and excellent customer support, making it a better choice for mid-sized to large businesses.

Which is cheaper, GetResponse or Klaviyo?

Klaviyo is generally cheaper than GetResponse, especially for small businesses and e-commerce stores.

Can I switch from Klaviyo to GetResponse?

Yes, switching from Klaviyo to GetResponse is relatively easy, and you can export your data from Klaviyo to GetResponse.

Does GetResponse or Klaviyo have a free plan?

Both GetResponse and Klaviyo offer a free trial, but GetResponse also offers a free plan for up to 1,000 subscribers.

Which has better customer support, GetResponse or Klaviyo?

GetResponse offers 24/7 customer support, while Klaviyo has limited customer support.

Is GetResponse or Klaviyo better for small teams?

Klaviyo is a better option for small teams due to its user-friendly interface and affordable pricing.

Does GetResponse integrate with Klaviyo?

Yes, GetResponse integrates with Klaviyo, allowing you to export your data from Klaviyo to GetResponse.

Which tool has more features, GetResponse or Klaviyo?

GetResponse has a more comprehensive feature set, including email marketing, landing pages, webinars, and CRM, while Klaviyo focuses on email marketing and e-commerce integrations.

Feature Deep Dive

GetResponse offers a wide range of features, including email marketing, landing pages, webinars, and CRM. Its email marketing features include automation, segmentation, and A/B testing, while its landing page builder allows you to create custom landing pages without coding. Klaviyo, on the other hand, focuses on email marketing and e-commerce integrations, offering features like automation, segmentation, and product recommendations. While Klaviyo's features are more limited compared to GetResponse, it's still a powerful tool for small businesses and e-commerce stores.

Pricing Breakdown

GetResponse's pricing plans start at $15/month (Basic) for up to 1,000 subscribers, $49/month (Plus) for up to 5,000 subscribers, and $99/month (Pro) for up to 10,000 subscribers. Klaviyo's pricing plans start at $25/month (Starter) for up to 250 subscribers, $35/month (Growth) for up to 1,000 subscribers, and $60/month (Pro) for up to 5,000 subscribers. While Klaviyo is generally cheaper than GetResponse, especially for small businesses and e-commerce stores, GetResponse offers more features and excellent customer support.

Who Should Use GetResponse

GetResponse is ideal for mid-sized to large businesses looking for a comprehensive marketing automation platform. Its robust features, excellent customer support, and robust integrations make it an ideal solution for businesses with complex marketing needs. GetResponse is also suitable for businesses with a large customer base, as it offers features like automation, segmentation, and A/B testing.

Who Should Use Klaviyo

Klaviyo is a great option for small businesses and e-commerce stores seeking a user-friendly email marketing tool with seamless integrations. Its affordable pricing, user-friendly interface, and e-commerce integrations make it an ideal solution for businesses with limited marketing resources.

Migration & Setup

Switching from Klaviyo to GetResponse is relatively easy, and you can export your data from Klaviyo to GetResponse. GetResponse also offers a free trial, allowing you to test its features before committing to a paid plan. Klaviyo's onboarding process is also relatively easy, with a user-friendly interface and comprehensive documentation.

Our Testing Methodology

We evaluated GetResponse and Klaviyo based on their features, pricing, customer support, and integrations. We tested both tools for several hours, using real-world scenarios to evaluate their performance and usability. We also consulted with industry experts and reviewed customer reviews to ensure our evaluation was comprehensive and accurate.

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