An unbiased GetResponse review based on real user feedback and hands-on testing
| Feature | GetResponseTop Pick | ActiveCampaign |
|---|---|---|
| Overall Rating | 4.6/5 | 4.3/5 |
| Ease of Use | 4.5/5 | 4.0/5 |
| Value for Money | 4.4/5 | 4.1/5 |
| Customer Support | 4.7/5 | 4.2/5 |
| Starting Price | $19/month | $29/month |
| Try It Free | Start Free -> | Start Free -> |
GetResponse is a comprehensive marketing automation platform designed for growing B2B businesses, offering email marketing, automation workflows, landing pages, webinars, CRM, and AI-powered tools. It sits in the mid-to-upper tier of the martech stack, competing with tools like HubSpot and ActiveCampaign but with a stronger focus on conversion optimization and all-in-one functionality.
Pricing: Free plan available (up to 500 contacts, limited features). Paid plans start at $19/month (billed annually) for 1,000 contacts. Core Marketing plan ($59/month) includes automation, landing pages, and basic CRM. Max plan ($199/month) adds webinars, advanced analytics, and multi-user access. Enterprise plans available for custom needs.
Try GetResponse Free ->ActiveCampaign is a leading marketing automation platform known for its deep CRM capabilities, powerful automation logic (including conditional branching and site tracking), and extensive third-party integrations. It's ideal for B2B teams that prioritize complex workflows and sales-marketing alignment over built-in content creation tools.
Pricing: Starting at $29/month (billed annually) for 500 contacts
Try ActiveCampaign Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Yes, especially for B2B companies scaling their digital marketing. With AI enhancements, improved analytics, and solid deliverability, GetResponse remains competitive. However, evaluate whether you need its full feature set—many small teams may not use more than 50% of its capabilities.
Users report that the automation builder, while powerful, has a learning curve. Some also note limited API access on lower tiers and fewer native integrations than competitors. Customer support response times can vary during peak periods, though quality is generally high.
Solopreneurs with simple email needs, startups on tight budgets, or teams already embedded in ecosystems like HubSpot or Salesforce should consider alternatives. If your primary need is CRM-driven sales automation, ActiveCampaign or HubSpot may be a better long-term fit.
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