Every ActiveCampaign plan explained — plus what buyers actually pay after negotiation
| Feature | ActiveCampaignBest Pick | Best ActiveCampaign Alternative |
|---|---|---|
| Starter Plan | $29/month (1,000 contacts) | $25/month (10,000 contacts) |
| Pro Plan | $149/month | $65/month |
| Enterprise | Custom | Custom |
| Free Trial | 14 days | 30 days |
ActiveCampaign is a powerful B2B marketing automation and CRM platform designed for small to mid-sized businesses. It combines email marketing, automation workflows, sales CRM, and machine learning-powered insights to help teams grow through personalized customer journeys.
Pricing: Starter: $29/month (up to 1,000 contacts); Plus: $49/month; Professional: $149/month; Enterprise: Custom pricing. All plans billed annually. Monthly billing available at ~20% premium.
Brevo (formerly Sendinblue) is a cost-effective alternative offering similar email marketing and automation features with a generous free tier and transparent pricing, ideal for budget-conscious B2B teams.
Pricing: Free plan available; Paid plans start at $25/month (up to 10,000 contacts)
ActiveCampaign starts at $29/month for the Starter plan (billed annually) with up to 1,000 contacts. The Professional plan, most popular with B2B teams, is $149/month. Monthly billing increases costs by approximately 20%.
Yes, ActiveCampaign offers a free plan with up to 1,000 contacts and basic email marketing features, but it lacks automation, CRM, and advanced reporting. A 14-day free trial of all paid features is also available.
For B2B teams needing advanced automation, lead scoring, and CRM alignment, ActiveCampaign delivers strong ROI. However, smaller teams or those with simpler needs may find better value in alternatives like Brevo.
Free trials, discounts and new comparisons — straight to your inbox every Friday.
No spam. Unsubscribe anytime.
Start your free trial today — most tools offer 14-30 days free, no credit card required.
Start Free Trial