Pricing Deep-Dive · Verified 4 June 2026 Live-checked prices

Amplitude Pricing 2026

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Quick answer (June 2026): Amplitude Pricing 2026 pricing in June 2026: plans start at the entry tier with the most-quoted real-world cost being the published Pro/Standard plan. Hidden fees apply on per-seat add-ons and annual contracts. We track every pricing change and call out the traps below.

What you actually pay — not just the advertised number. We break down every plan, hidden fee, and real-world scenario.

4 plans 2 hidden costs identified Last verified 4 June 2026
All plans

Amplitude plan breakdown

Feature Free (Starter) Plus Growth Enterprise
Monthly price $0 $61/mo Custom/mo Custom
Annual price $0 $49
Save 20% billed annually		 Custom Custom
Users Unlimited Unlimited Unlimited Unlimited
Storage 1-year retention 1-year retention Custom Custom
Key features 10M events/mo 1B events/mo Custom events SSO + SCIM
Users Unlimited reports Unlimited session replay Behavioral cohorts Data warehouse sync
Support Session replay basic Cohort analysis A/B test integration Custom contracts
Support Community Email CSM Dedicated
The fine print

Hidden costs to watch

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Event volume caps
Free plan caps at 10M events/mo — products with heavy traffic will hit this quickly. Plus scales to 1B events.
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Feature flags
Feature flags (Amplitude Experiment) are a separate product and add-on cost.
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📦
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What you actually pay

True cost by team size

Early product user
$0/mo/mo
10M events, unlimited users, 1-year retention, basic session replay — genuinely useful free tier
Free
Growth product users
$49/mo/mo
Plus annual — 1B events, full session replay, unlimited cohort analysis
Plus annual
Scale product users
Custom/mo
Growth/Enterprise — custom event volume, warehouse sync, CSM, A/B test platform
Growth
Common questions

Amplitude pricing FAQ

How much does Amplitude cost?
Amplitude Free is $0 (10M events/mo). Plus starts at $49/mo billed annually. Growth and Enterprise are custom pricing.
Is Amplitude free?
Yes — Amplitude's Starter plan is free forever with 10M monthly events, unlimited reports, 1-year data retention, and basic session replay.
Amplitude vs Mixpanel — which is better?
Amplitude has better funnel analysis and AI-powered insights. Mixpanel has a larger free event allowance (20M vs 10M). Both are excellent — choice often comes down to team preference.
Does Amplitude have session replay?
Yes — basic session replay is included on the free Starter plan. Full session replay with all features requires Plus or higher.
What is Amplitude's feature flag product?
Amplitude Experiment is their A/B testing and feature flagging product. It's sold separately from core analytics and priced based on monthly unique users exposed to experiments.
Amplitude vs the field

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Amplitude Pricing 2026 — Amplitude's free plan supports 10M events/mo with session replay included.
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