Pricing Deep-Dive · Verified 4 June 2026 Live-checked prices

Mixpanel Pricing 2026

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Quick answer (June 2026): Mixpanel Pricing 2026 pricing in June 2026: plans start at the entry tier with the most-quoted real-world cost being the published Pro/Standard plan. Hidden fees apply on per-seat add-ons and annual contracts. We track every pricing change and call out the traps below.

What you actually pay — not just the advertised number. We break down every plan, hidden fee, and real-world scenario.

4 plans 2 hidden costs identified Last verified 4 June 2026
All plans

Mixpanel plan breakdown

Feature Free Growth Enterprise Starter
Monthly price $0 $28/mo Custom/mo $0
Annual price $0 $20
Save 29% billed annually		 Custom $0
Users Unlimited Unlimited Unlimited 3
Storage 90-day retention 1-year retention Custom 1-year retention
Key features 20M events/mo From 100M events/mo Custom events 20M events/mo
Users Unlimited reports Session replay SSO + SCIM Session replay
Support Core analytics 1-year data retention Data pipelines Basic reports
Support Community Email Dedicated Email
The fine print

Hidden costs to watch

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Event volume scaling
Growth plan pricing scales with monthly event volume — high-traffic products pay significantly more than the $28/mo base price.
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Data retention on free
Free plan has 90-day data retention — you lose historical data older than 3 months. Growth plan extends to 1 year.
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What you actually pay

True cost by team size

Early-stage product user
$0/mo/mo
Free plan — 20M events/mo, unlimited reports, 90-day retention, unlimited users
Free
Growth-stage product users
$28/mo/mo
Growth plan base — 100M events/mo, session replay, 1-year retention
Growth
Scale-up product users
Custom/mo
Enterprise — custom event volumes, SSO, data pipelines, dedicated CSM
Enterprise
Common questions

Mixpanel pricing FAQ

How much does Mixpanel cost?
Mixpanel Free is $0 forever (20M events/mo). Growth starts at $28/mo for 100M+ events billed annually. Enterprise is custom pricing.
Is Mixpanel free?
Yes — Mixpanel's Free plan supports 20M monthly events, unlimited reports, and unlimited users (3 seats on Starter). No time limit.
Mixpanel vs Amplitude — which should I choose?
Mixpanel is better for developer-centric teams who want clean event tracking and simple cohort analysis. Amplitude is better for deeper funnel analysis and behavioural intelligence. Both have generous free tiers.
What happens to my data on the free plan?
Free plan retains data for 90 days. Events older than 90 days are deleted. Upgrade to Growth ($28/mo) for 12-month retention.
Does Mixpanel have a free trial of paid plans?
Yes — Mixpanel offers a free trial of the Growth plan. Contact sales or start via the dashboard. No credit card required for the free trial period.
Mixpanel vs the field

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Mixpanel Pricing 2026 — Mixpanel's free plan supports 20M events/mo — the most generous in analytics.
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