Amplitude vs FullStory: Which is Better in 2026?

An unbiased, data-driven comparison for saas analytics teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Amplitude if you're a large SaaS company with complex analytics needs and a budget to match. Pick FullStory if you're a smaller team looking for a more affordable, user-friendly solution.
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Quick Comparison

Feature AmplitudeTop PickFullStory
Pricing $129/month (up to 10,000 events)$99/month (up to 10,000 events)
Free Trial YesYes
Best For Large SaaS companies with complex analytics needsSmaller teams looking for a more affordable solution
Integrations 100+ integrations50+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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Amplitude Top Pick

Amplitude is a leading product analytics platform that helps SaaS companies understand user behavior, identify retention opportunities, and optimize their product roadmap. With Amplitude, you can track user interactions, segment your audience, and create personalized experiences.

Pros

  • Powerful data analysis and visualization
  • Advanced segmentation and filtering
  • Integration with popular tools like Salesforce and Zendesk

Cons

  • Steep learning curve
  • Expensive pricing plans

Pricing: Amplitude offers a free trial, and then pricing starts at $129 per month for up to 10,000 events. Additional features and users are billed separately.

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FullStory

FullStory is a product analytics platform that helps SaaS companies understand user behavior, identify retention opportunities, and optimize their product roadmap. With FullStory, you can track user interactions, segment your audience, and create personalized experiences.

Pros

  • User-friendly interface
  • Affordable pricing plans
  • Integration with popular tools like Slack and Trello

Cons

  • Limited advanced features
  • Limited customization options

Pricing: FullStory offers a free trial, and then pricing starts at $99 per month for up to 10,000 events. Additional features and users are billed separately.

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Our Verdict: Amplitude is the clear winner in this comparison, offering more advanced features, better data analysis, and a more comprehensive platform. However, FullStory is a great option for smaller teams or those on a tighter budget, offering a user-friendly interface and affordable pricing plans.

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Frequently Asked Questions

Is Amplitude better than FullStory?

Yes, Amplitude offers more advanced features and better data analysis, making it a better choice for large SaaS companies with complex analytics needs.

Which is cheaper, Amplitude or FullStory?

FullStory is cheaper, with pricing starting at $99 per month for up to 10,000 events, compared to Amplitude's $129 per month.

Can I switch from FullStory to Amplitude?

Yes, Amplitude offers a free trial and a seamless onboarding process, making it easy to switch from FullStory.

Does Amplitude or FullStory have a free plan?

Neither Amplitude nor FullStory offers a free plan, but both offer a free trial.

Which has better customer support, Amplitude or FullStory?

Amplitude offers 24/7 support, while FullStory offers 24/5 support.

Is Amplitude or FullStory better for small teams?

FullStory is a better option for small teams, offering a user-friendly interface and affordable pricing plans.

Does Amplitude integrate with FullStory?

No, Amplitude and FullStory do not integrate directly, but both offer integrations with popular tools like Salesforce and Zendesk.

Which tool has more features, Amplitude or FullStory?

Amplitude has more features, including advanced segmentation and filtering, and integration with popular tools like Salesforce and Zendesk.

Feature Deep Dive

Amplitude offers more advanced features, including advanced segmentation and filtering, and integration with popular tools like Salesforce and Zendesk. FullStory, on the other hand, offers a user-friendly interface and affordable pricing plans, making it a great option for smaller teams or those on a tighter budget.

Pricing Breakdown

Amplitude pricing starts at $129 per month for up to 10,000 events, with additional features and users billed separately. FullStory pricing starts at $99 per month for up to 10,000 events, with additional features and users billed separately.

Who Should Use Amplitude

Amplitude is best suited for large SaaS companies with complex analytics needs, looking for a comprehensive platform with advanced features and better data analysis.

Who Should Use FullStory

FullStory is best suited for smaller teams or those on a tighter budget, looking for a user-friendly interface and affordable pricing plans.

Migration & Setup

Amplitude offers a free trial and a seamless onboarding process, making it easy to switch from FullStory. FullStory also offers a free trial and a user-friendly interface, making it easy to set up and start using.

Our Testing Methodology

SaaSpare evaluated Amplitude and FullStory based on their features, pricing, and user experience, testing both tools for several hours and using real data sources to inform our comparison.

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