Discover the best SaaS analytics tools to measure guest user flow, drop-off rates, and conversion to authenticated users
| Feature | Mixpanel | Amplitude | Google Analytics | HeapTop Pick |
|---|---|---|---|---|
| Ease of use | Easy to use | Moderate learning curve | Steep learning curve | |
| Funnel analysis | Robust funnel analysis | Limited funnel analysis | No funnel analysis | |
| Retention tracking | Robust retention tracking | Limited retention tracking | No retention tracking | |
| Try It Free | Start Free -> | Start Free -> | - | Start Free -> |
Choose the right SaaS analytics tool for your guest user flow needs with our in-depth comparison of Mixpanel, Amplitude, Google Analytics, and Heap
Start Free TrialA popular SaaS analytics tool for product and growth teams to track user behavior, retention, and funnels
Pricing: Free plan available, paid plans start at $25/user/month
Try Mixpanel Free ->A SaaS analytics tool for product and growth teams to track user behavior, retention, and funnels with a focus on product-led growth
Pricing: Free plan available, paid plans start at $129/month
Try Amplitude Free ->A widely-used SaaS analytics tool for tracking website and app behavior, including guest user flow and conversion rates
Pricing: Free plan available, paid plans start at $150/month
A SaaS analytics tool for tracking user behavior, retention, and funnels with a focus on ease of use and flexibility
Pricing: Free plan available, paid plans start at $25/user/month
Try Heap Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Heap is our top recommendation for SaaS analytics tools due to its ease of use, robust tracking features, and flexible data export options.
Mixpanel and Amplitude are both popular SaaS analytics tools for product and growth teams, but Mixpanel focuses on user behavior and retention tracking, while Amplitude focuses on product-led growth and retention tracking.
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Last verified: Updated May 24, 2026. Pricing source: public vendor pages linked from this page where available; otherwise marked for verification.
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