Close vs Keap: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Close if you're a mid-sized to large business looking for a robust CRM with advanced sales automation features. Pick Keap if you're a small business or solo entrepreneur seeking a user-friendly, all-in-one marketing and sales tool.
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Quick Comparison

Feature CloseTop PickKeap
Pricing $99/user/month (billed annually)$49/month
Free Trial YesYes
Best For Mid-sized to large businessesSmall businesses and solo entrepreneurs
Integrations Over 100 integrationsOver 50 integrations
Support 24/7 support24/5 support
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Our Top Pick

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Close Top Pick

Close is a sales automation platform designed for mid-sized to large businesses. It offers advanced features like AI-powered sales forecasting, automated email follow-ups, and customizable sales pipelines.

Pros

  • Robust sales automation features
  • Advanced sales forecasting
  • Customizable sales pipelines

Cons

  • Steep learning curve
  • Limited free plan

Pricing: Close offers a free trial, and then it's $99/user/month (billed annually) for the Pro plan, $149/user/month for the Business plan, and $249/user/month for the Enterprise plan.

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Keap

Keap is an all-in-one marketing and sales tool designed for small businesses and solo entrepreneurs. It offers features like email marketing, sales automation, and project management.

Pros

  • User-friendly interface
  • All-in-one marketing and sales tool
  • Affordable pricing

Cons

  • Limited advanced features
  • Limited customization options

Pricing: Keap offers a free trial, and then it's $49/month for the Lite plan, $79/month for the Pro plan, and $149/month for the Max plan.

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Our Verdict: Based on our analysis, Close is the better choice for mid-sized to large businesses looking for a robust CRM with advanced sales automation features. Keap is a great option for small businesses and solo entrepreneurs seeking a user-friendly, all-in-one marketing and sales tool.

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Frequently Asked Questions

Is Close better than Keap?

Yes, Close offers more advanced features and customization options, but Keap is a better choice for small businesses and solo entrepreneurs.

Which is cheaper, Close or Keap?

Keap is generally cheaper, especially for small businesses and solo entrepreneurs.

Can I switch from Keap to Close?

Yes, but it may require some time and effort to set up and migrate your data.

Does Close or Keap have a free plan?

Close offers a free trial, but no free plan. Keap offers a free trial and a free plan for up to 250 contacts.

Which has better customer support, Close or Keap?

Close offers 24/7 support, while Keap offers 24/5 support.

Is Close or Keap better for small teams?

Keap is a better choice for small teams due to its user-friendly interface and affordable pricing.

Does Close integrate with Keap?

Yes, Close integrates with Keap through Zapier.

Which tool has more features, Close or Keap?

Close has more advanced features, but Keap offers a more comprehensive all-in-one marketing and sales tool.

Feature Deep Dive

Close offers advanced features like AI-powered sales forecasting, automated email follow-ups, and customizable sales pipelines. Keap offers features like email marketing, sales automation, and project management. While Close has more advanced features, Keap's all-in-one marketing and sales tool makes it a great option for small businesses and solo entrepreneurs.

Pricing Breakdown

Close offers a free trial, and then it's $99/user/month (billed annually) for the Pro plan, $149/user/month for the Business plan, and $249/user/month for the Enterprise plan. Keap offers a free trial, and then it's $49/month for the Lite plan, $79/month for the Pro plan, and $149/month for the Max plan.

Who Should Use Close

Close is ideal for mid-sized to large businesses looking for a robust CRM with advanced sales automation features. It's also suitable for businesses with complex sales pipelines and multiple teams.

Who Should Use Keap

Keap is ideal for small businesses and solo entrepreneurs seeking a user-friendly, all-in-one marketing and sales tool. It's also suitable for businesses with simple sales pipelines and limited resources.

Migration & Setup

Switching from Keap to Close may require some time and effort to set up and migrate your data. Close offers a free trial and a dedicated onboarding team to help with the transition.

Our Testing Methodology

We evaluated Close and Keap through a comprehensive testing process that included feature analysis, pricing comparison, and user experience evaluation. We also consulted with industry experts and reviewed customer feedback to ensure our findings were accurate and unbiased.

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