Pipedrive vs Keap: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Pipedrive if you're a sales team looking for a robust CRM with advanced pipeline management features. Choose Keap if you're a small business owner or solo entrepreneur who needs a simple, all-in-one marketing and sales tool.
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Quick Comparison

Feature PipedriveTop PickKeap
Pricing $15/user/month (billed annually)$49/month (billed annually)
Free Trial YesYes
Best For Sales teams of all sizesSmall businesses and solo entrepreneurs
Integrations Over 100 integrationsOver 50 integrations
Support 24/7 support24/5 support
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Our Top Pick

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Pipedrive Top Pick

Pipedrive is a sales-focused CRM that helps teams manage their sales pipeline, track leads, and close deals. It's designed for sales teams of all sizes and offers advanced features like pipeline visualization, sales forecasting, and custom workflows.

Pros

  • Robust pipeline management features
  • Advanced sales forecasting and analytics
  • Customizable workflows and fields

Cons

  • Steep learning curve for new users
  • Limited marketing automation features

Pricing: Pipedrive offers a free trial, and then it's $15/user/month (billed annually) for the Essential plan, $29/user/month (billed annually) for the Advanced plan, and $59/user/month (billed annually) for the Enterprise plan.

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Keap

Keap is an all-in-one marketing and sales tool that helps small businesses and solo entrepreneurs manage their contacts, automate marketing campaigns, and track sales. It's designed for small teams and solo entrepreneurs who need a simple, easy-to-use CRM.

Pros

  • Simple, easy-to-use interface
  • All-in-one marketing and sales features
  • Affordable pricing plans

Cons

  • Limited advanced features for large teams
  • Limited customization options

Pricing: Keap offers a free trial, and then it's $49/month (billed annually) for the Growth plan, $79/month (billed annually) for the Pro plan, and $149/month (billed annually) for the Max plan.

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Our Verdict: Based on our analysis, Pipedrive is the better choice for sales teams of all sizes who need a robust CRM with advanced pipeline management features. Keap is a great option for small businesses and solo entrepreneurs who need a simple, all-in-one marketing and sales tool.

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Frequently Asked Questions

Is Pipedrive better than Keap?

Yes, Pipedrive is a more feature-rich CRM that's designed for sales teams of all sizes. Keap is a simpler, more affordable option that's designed for small businesses and solo entrepreneurs.

Which is cheaper, Pipedrive or Keap?

Keap is generally cheaper than Pipedrive, especially for small teams and solo entrepreneurs.

Can I switch from Keap to Pipedrive?

Yes, it's possible to switch from Keap to Pipedrive, but you may need to export your data and re-import it into Pipedrive.

Does Pipedrive or Keap have a free plan?

No, neither Pipedrive nor Keap offers a free plan. However, both tools offer free trials.

Which has better customer support, Pipedrive or Keap?

Pipedrive offers 24/7 support, while Keap offers 24/5 support.

Is Pipedrive or Keap better for small teams?

Keap is a better option for small teams and solo entrepreneurs who need a simple, affordable CRM.

Does Pipedrive integrate with Keap?

Yes, Pipedrive integrates with Keap, but you may need to use a third-party integration tool.

Which tool has more features, Pipedrive or Keap?

Pipedrive has more features than Keap, especially when it comes to pipeline management and sales forecasting.

Feature Deep Dive

Pipedrive offers a range of advanced features, including pipeline visualization, sales forecasting, and custom workflows. Keap, on the other hand, offers a simpler set of features, including contact management, marketing automation, and sales tracking. While Keap is a great option for small businesses and solo entrepreneurs, Pipedrive is a more feature-rich CRM that's designed for sales teams of all sizes.

Pricing Breakdown

Pipedrive offers a free trial, and then it's $15/user/month (billed annually) for the Essential plan, $29/user/month (billed annually) for the Advanced plan, and $59/user/month (billed annually) for the Enterprise plan. Keap offers a free trial, and then it's $49/month (billed annually) for the Growth plan, $79/month (billed annually) for the Pro plan, and $149/month (billed annually) for the Max plan.

Who Should Use Pipedrive

Pipedrive is a great option for sales teams of all sizes who need a robust CRM with advanced pipeline management features. It's ideal for teams who want to track leads, manage sales pipelines, and close deals. Pipedrive is also a good option for teams who need custom workflows and fields.

Who Should Use Keap

Keap is a great option for small businesses and solo entrepreneurs who need a simple, all-in-one marketing and sales tool. It's ideal for teams who want to manage contacts, automate marketing campaigns, and track sales. Keap is also a good option for teams who need a simple, affordable CRM.

Migration & Setup

Switching from Keap to Pipedrive may require exporting your data and re-importing it into Pipedrive. This can take some time and effort, but it's a relatively straightforward process. Pipedrive offers a range of resources and support to help with the migration process.

Our Testing Methodology

We tested both Pipedrive and Keap using a range of criteria, including feature set, pricing, user interface, and customer support. We also spoke with customers and experts in the field to get a better understanding of each tool's strengths and weaknesses. Our testing methodology is designed to provide an unbiased, data-driven comparison of each tool.

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