An unbiased, data-driven comparison for marketing automation teams
| Feature | HubSpotTop Pick | Klaviyo |
|---|---|---|
| Pricing | $50/user/month (billed annually) | $25/month |
| Free Trial | Yes | Yes |
| Best For | Large enterprises and growing businesses | Small to medium-sized e-commerce businesses |
| Integrations | Over 100 integrations | Over 50 integrations |
| Support | 24/7 support | 24/5 support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialAll-in-one marketing, sales, and customer service platform that helps businesses attract, engage, and delight customers.
Pricing: Starter: $50/user/month (billed annually), Professional: $800/user/month (billed annually), Enterprise: custom pricing
Try HubSpot Free ->E-commerce marketing automation platform that helps businesses build strong relationships with their customers through targeted email marketing and personalized experiences.
Pricing: Starter: $25/month, Growth: $35/month, Pro: $100/month, Enterprise: custom pricing
Try Klaviyo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
HubSpot offers more comprehensive marketing automation features and stronger sales and customer service tools, but Klaviyo is easier to use and more affordable.
Klaviyo is generally cheaper than HubSpot, especially for small businesses.
Yes, but it may require some time and effort to set up and migrate your data.
Klaviyo offers a free plan, but HubSpot does not.
HubSpot offers 24/7 support, while Klaviyo offers 24/5 support.
Klaviyo is a better option for small teams due to its ease of use and affordability.
Yes, HubSpot integrates with Klaviyo through its API.
HubSpot has more comprehensive marketing automation features, but Klaviyo has stronger e-commerce integrations.
HubSpot offers a range of features, including lead scoring, email marketing, and sales automation. Klaviyo, on the other hand, specializes in e-commerce marketing automation, with features like abandoned cart emails and product recommendations. While HubSpot has more comprehensive features, Klaviyo's focus on e-commerce makes it a strong choice for businesses in this space.
HubSpot's pricing starts at $50/user/month (billed annually) for its Starter plan, while Klaviyo's pricing starts at $25/month for its Starter plan. HubSpot's Professional plan costs $800/user/month (billed annually), while Klaviyo's Growth plan costs $35/month. Klaviyo's Pro plan costs $100/month, while HubSpot's Enterprise plan is custom-priced.
HubSpot is ideal for large enterprises and growing businesses with complex marketing needs. It's also a good choice for businesses that need strong sales and customer service tools. HubSpot is scalable and customizable, making it a great option for businesses that are growing rapidly.
Klaviyo is ideal for small to medium-sized e-commerce businesses that need a user-friendly and affordable marketing automation platform. It's also a good choice for businesses that need strong e-commerce integrations and abandoned cart emails. Klaviyo is easy to set up and use, making it a great option for businesses that are just starting out.
Switching from Klaviyo to HubSpot may require some time and effort to set up and migrate your data. HubSpot offers a range of resources and support to help with this process. Klaviyo also offers a range of resources and support to help with migration and setup.
We evaluated HubSpot and Klaviyo through a range of tests and criteria, including feature depth, pricing, and user experience. We also consulted with industry experts and reviewed customer feedback to inform our evaluation.
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