Quick answer (July 2026): GetResponse (8.4/10) wins on automation depth, webinars, and all-in-one marketing. MailerLite (8.3/10) wins on price — $9/mo vs $15/mo — and a more generous free plan (1,000 subs vs 500). Full side-by-side on pricing, features, and which to pick is below.
TL;DR Quick Answer
GetResponse wins overall — scoring 8.4/10 in our editorial scoring vs MailerLite's 8.3/10. Choose GetResponse for advanced automation, webinars, and e-commerce email. Choose MailerLite for lower price, simpler UI, and a better free plan. Both offer free tiers to test before committing.
Winner
GetResponse
GetResponse
Automation, webinars, e-commerce
Score: 8.4/10
MailerLite
MailerLite
Simple, affordable, great free plan
Score: 8.3/10
Best for Budget
MailerLite
$9/mo vs $15/mo — 40% cheaper
→ Best value pick
GetResponseEmail Marketing · from $15/mo
All-in-one email marketing with advanced automation, built-in webinars, landing pages, and e-commerce flows. Best for teams outgrowing basic email tools.
MailerLiteEmail Marketing · from Free ($9/mo paid)
Simple, clean email marketing with a generous free plan (1,000 subscribers) and affordable paid tiers. Best for small teams, solopreneurs, and creators who want simplicity at a low price.
Verdict at a Glance
Both tools compete in the Email Marketing category but serve different buyers. GetResponse ($15/mo) is designed for teams that need marketing automation, webinars, and e-commerce email in one platform. MailerLite (free up to 1,000 subs, $9/mo paid) is built for creators and small businesses who want simple, affordable campaigns.
For most growing businesses, GetResponse is the better long-term investment — its automation workflows and webinar features justify the higher price as teams scale. But if you're a solopreneur or small creator on a tight budget, MailerLite's free plan is more generous (1,000 subs vs GetResponse's 500) and the $9/mo paid tier is 40% cheaper.
Pricing Comparison
GetResponse vs MailerLite July 2026 pricing comparison
| Plan | GetResponse | MailerLite |
|---|
| Free plan | 500 contacts | 1,000 subs, 12K emails/mo |
| Entry paid | $15/mo (1K contacts) | $9/mo (1K subs) |
| Mid tier | $49/mo (automation) | $18/mo (advanced) |
| Webinars | Included from $49/mo | Not available |
| Landing pages | Unlimited | 10 (free), unlimited (paid) |
| Annual discount | Up to 18% off | Up to 15% off |
Bottom line on pricing: MailerLite is cheaper at every tier. GetResponse costs more because it includes features (webinars, advanced automation, e-commerce) that MailerLite doesn't offer.
Feature Comparison
GetResponse vs MailerLite July 2026 feature comparison
| Feature | GetResponse | MailerLite |
|---|
| Drag-and-drop email builder | Yes | Yes |
| Marketing automation | Advanced (visual builder) | Basic workflows |
| Webinars | Built-in (paid plans) | No |
| Landing pages | Unlimited | Limited on free |
| E-commerce integration | Built-in e-commerce plan | Integrations only |
| AI writing assistant | Yes | Yes (Advanced plan) |
| A/B testing | Yes (all paid plans) | Yes (paid plans) |
| SMS marketing | Yes (add-on) | No |
| Overall score | 8.4/10 | 8.3/10 |
Where GetResponse wins: Webinars, advanced automation, and e-commerce flows are unique to GetResponse — MailerLite doesn't offer them. If your strategy involves webinar funnels or complex drip sequences, GetResponse is the clear choice.
Where MailerLite wins: Simpler interface, lower price, and a more generous free plan. If you send basic newsletters and need solid deliverability without complexity, MailerLite is excellent value.
Our Final Verdict
GetResponse is our recommendation for most growing businesses. Here is why:
- Choose GetResponse if you need marketing automation, webinars, or e-commerce email. Starting at $15/mo (1,000 contacts), with a 500-contact free plan. Start free →
- Choose MailerLite if you want the lowest price and simplest setup. Starting at $9/mo (1,000 subs), with a free plan up to 1,000 subscribers — more generous than GetResponse.
Neither tool is wrong — they just serve different budgets and complexity levels. GetResponse scales better; MailerLite starts cheaper.
Frequently Asked Questions
Is GetResponse better than MailerLite?
GetResponse scores 8.4/10 vs MailerLite's 8.3/10 in our editorial scoring. GetResponse is better for advanced automation and webinars. MailerLite is the better choice if you want a simpler tool at a lower price — $9/mo vs $15/mo.
How much does GetResponse cost vs MailerLite?
GetResponse Email Marketing starts at $15/mo (1,000 contacts). MailerLite Growing Business starts at $9/mo (1,000 subscribers). MailerLite also offers a free plan for up to 1,000 subscribers with 12,000 emails/month. GetResponse's free plan covers only 500 contacts.
Does MailerLite have a better free plan than GetResponse?
Yes. MailerLite's free plan allows 1,000 subscribers and 12,000 emails/month. GetResponse's free plan covers only 500 contacts. Both include basic email builders on free tiers, but MailerLite's free plan is more generous.
What is GetResponse best for?
GetResponse is best for teams that need marketing automation, built-in webinars, and advanced landing pages. It's particularly strong for e-commerce email marketing and webinar sales funnels — features MailerLite doesn't offer.