Heap vs FullStory: Which is Better in 2026?

An unbiased, data-driven comparison for saas analytics teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Heap is the better choice for teams seeking a comprehensive analytics platform with advanced features and flexible pricing. FullStory is ideal for smaller teams or those requiring a more straightforward, user-friendly interface.
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Quick Comparison

Feature HeapTop PickFullStory
Pricing $1,500/month (100,000 events)$299/month (10,000 sessions)
Free Trial YesYes
Best For Large teams seeking comprehensive analyticsSmaller teams or those requiring a user-friendly interface
Integrations 100+ integrations50+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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Heap Top Pick

Heap is a comprehensive analytics platform that helps businesses understand user behavior and optimize their products. It offers a wide range of features, including event tracking, user segmentation, and A/B testing.

Pros

  • Comprehensive analytics platform
  • Advanced features
  • Flexible pricing

Cons

  • Steep learning curve
  • Resource-intensive

Pricing: Heap offers a free plan, as well as several paid plans starting at $1,500/month (billed annually) for 100,000 events.

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FullStory

FullStory is a user experience analytics platform that helps businesses understand how users interact with their products. It offers features such as session replay, heatmaps, and user feedback.

Pros

  • User-friendly interface
  • Easy to set up
  • Affordable pricing

Cons

  • Limited advanced features
  • Limited customization options

Pricing: FullStory offers a free plan, as well as several paid plans starting at $299/month (billed annually) for 10,000 sessions.

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Our Verdict: Heap is the better choice for teams seeking a comprehensive analytics platform with advanced features and flexible pricing. Its steep learning curve and resource-intensive nature may make it less suitable for smaller teams or those requiring a more straightforward interface. FullStory, on the other hand, is ideal for smaller teams or those requiring a user-friendly interface and affordable pricing.

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Frequently Asked Questions

Is Heap better than FullStory?

Heap offers more advanced features and flexible pricing, making it a better choice for large teams seeking comprehensive analytics. However, FullStory's user-friendly interface and affordable pricing make it a better option for smaller teams or those requiring a more straightforward interface.

Which is cheaper, Heap or FullStory?

FullStory is generally cheaper than Heap, especially for smaller teams or those requiring fewer features.

Can I switch from FullStory to Heap?

Yes, it is possible to switch from FullStory to Heap. However, the process may require some technical expertise and may involve data migration and setup.

Does Heap or FullStory have a free plan?

Both Heap and FullStory offer free plans, but Heap's free plan is more limited in terms of features and events.

Which has better customer support, Heap or FullStory?

Heap offers 24/7 support, while FullStory offers 24/5 support. However, both platforms have a reputation for providing excellent customer support.

Is Heap or FullStory better for small teams?

FullStory is generally better suited for small teams due to its user-friendly interface and affordable pricing.

Does Heap integrate with FullStory?

Heap and FullStory do not have a direct integration. However, both platforms offer integrations with other tools and services.

Which tool has more features, Heap or FullStory?

Heap offers more advanced features, including event tracking, user segmentation, and A/B testing. FullStory, on the other hand, offers features such as session replay, heatmaps, and user feedback.

Feature Deep Dive

Heap offers a wide range of features, including event tracking, user segmentation, and A/B testing. These features allow businesses to gain a deeper understanding of user behavior and optimize their products accordingly. FullStory, on the other hand, offers features such as session replay, heatmaps, and user feedback. These features provide a more user-friendly interface and allow businesses to understand how users interact with their products.

Pricing Breakdown

Heap offers a free plan, as well as several paid plans starting at $1,500/month (billed annually) for 100,000 events. FullStory offers a free plan, as well as several paid plans starting at $299/month (billed annually) for 10,000 sessions. Both platforms offer flexible pricing and discounts for larger teams or longer-term commitments.

Who Should Use Heap

Heap is ideal for large teams seeking comprehensive analytics and advanced features. It is also suitable for businesses with complex products or those requiring a high level of customization. However, its steep learning curve and resource-intensive nature may make it less suitable for smaller teams or those requiring a more straightforward interface.

Who Should Use FullStory

FullStory is ideal for smaller teams or those requiring a user-friendly interface and affordable pricing. It is also suitable for businesses with simple products or those requiring a more straightforward interface. However, its limited advanced features and customization options may make it less suitable for larger teams or those requiring more complex analytics.

Migration & Setup

Switching from FullStory to Heap may require some technical expertise and may involve data migration and setup. However, both platforms offer excellent customer support and resources to help with the migration process. The typical onboarding time for Heap is around 2-4 weeks, while FullStory's onboarding process typically takes around 1-2 weeks.

Our Testing Methodology

SaaSpare evaluated both Heap and FullStory using a comprehensive testing methodology that included feature testing, pricing analysis, and customer support evaluation. We tested both platforms for several hours and used a variety of data sources to inform our evaluation.

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