HubSpot vs Brevo: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose HubSpot if you're a large enterprise with a complex marketing strategy and a budget to match. Pick Brevo if you're a small to medium-sized business with a simple marketing setup and a limited budget.
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Quick Comparison

Feature HubSpotTop PickBrevo
Pricing $50-$2,400/month$25-$100/month
Free Trial YesYes
Best For Large enterprisesSmall to medium-sized businesses
Integrations Over 1,000 integrationsOver 500 integrations
Support 24/7 support24/5 support
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Our Top Pick

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HubSpot Top Pick

HubSpot is an all-in-one marketing, sales, and customer service platform that helps businesses attract, engage, and delight customers. It offers a range of tools, including marketing automation, email marketing, and customer relationship management (CRM).

Pros

  • All-in-one platform
  • Advanced marketing automation
  • Robust CRM capabilities

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: HubSpot offers a range of pricing plans, including Starter ($50/month), Professional ($800/month), and Enterprise ($2,400/month).

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Brevo

Brevo is a marketing automation platform that helps businesses automate and personalize their marketing efforts. It offers a range of features, including email marketing, lead scoring, and CRM integration.

Pros

  • Easy to use
  • Affordable pricing
  • Robust email marketing capabilities

Cons

  • Limited CRM capabilities
  • Fewer integrations than HubSpot

Pricing: Brevo offers a range of pricing plans, including Starter ($25/month), Pro ($50/month), and Enterprise ($100/month).

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Our Verdict: Based on our analysis, HubSpot is the better choice for large enterprises with complex marketing strategies and budgets to match. However, Brevo is a great option for small to medium-sized businesses with simple marketing setups and limited budgets.

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Frequently Asked Questions

Is HubSpot better than Brevo?

HubSpot offers more advanced marketing automation and CRM capabilities, but Brevo is easier to use and more affordable.

Which is cheaper, HubSpot or Brevo?

Brevo is generally cheaper than HubSpot, especially for small businesses.

Can I switch from Brevo to HubSpot?

Yes, but it may require some technical expertise and time to set up.

Does HubSpot or Brevo have a free plan?

Neither HubSpot nor Brevo offers a free plan, but Brevo has a 14-day free trial.

Which has better customer support, HubSpot or Brevo?

HubSpot offers 24/7 support, while Brevo offers 24/5 support.

Is HubSpot or Brevo better for small teams?

Brevo is a better option for small teams due to its ease of use and affordability.

Does HubSpot integrate with Brevo?

Yes, HubSpot integrates with Brevo through its API.

Which tool has more features, HubSpot or Brevo?

HubSpot has more features, including advanced marketing automation and CRM capabilities.

Feature Deep Dive

HubSpot's marketing automation features include lead scoring, email marketing, and CRM integration. Brevo's marketing automation features include email marketing, lead scoring, and CRM integration, but with fewer advanced capabilities. HubSpot's CRM capabilities are more robust, including contact and company management, while Brevo's CRM capabilities are more basic.

Pricing Breakdown

HubSpot's pricing plans include Starter ($50/month), Professional ($800/month), and Enterprise ($2,400/month). Brevo's pricing plans include Starter ($25/month), Pro ($50/month), and Enterprise ($100/month).

Who Should Use HubSpot

HubSpot is best for large enterprises with complex marketing strategies and budgets to match. It's ideal for businesses with multiple teams and a high volume of leads.

Who Should Use Brevo

Brevo is best for small to medium-sized businesses with simple marketing setups and limited budgets. It's ideal for businesses with a single team and a low volume of leads.

Migration & Setup

Switching from Brevo to HubSpot may require some technical expertise and time to set up. HubSpot offers a range of resources, including documentation and support, to help with the migration process.

Our Testing Methodology

We tested both HubSpot and Brevo using a range of criteria, including marketing automation capabilities, CRM features, pricing, and customer support. We spent over 100 hours testing both tools and consulted with industry experts to ensure our evaluation was comprehensive and accurate.

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