Keap vs Insightly: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Keap if you're a growing business looking for a robust CRM with marketing automation and sales pipeline management. Opt for Insightly if you're a small team seeking a simple CRM with project management features.
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Quick Comparison

Feature KeapTop PickInsightly
Pricing $129/month (billed annually)$29/month (billed annually)
Free Trial YesYes
Best For Growing businessesSmall teams
Integrations Over 1,000 integrationsOver 500 integrations
Support 24/7 phone and email support24/5 phone and email support
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Our Top Pick

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Keap Top Pick

Keap is an all-in-one CRM, marketing automation, and sales pipeline management tool designed for growing businesses. It helps teams streamline sales, marketing, and customer service processes.

Pros

  • Robust marketing automation features
  • Intuitive sales pipeline management
  • Excellent customer support

Cons

  • Steep learning curve for beginners
  • Limited free plan options

Pricing: Keap offers a free trial, then pricing starts at $129/month (billed annually) for the Pro plan, $199/month (billed annually) for the Max plan, and $249/month (billed annually) for the Growth plan.

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Insightly

Insightly is a simple CRM with project management features designed for small teams. It helps teams manage contacts, projects, and sales pipelines in one place.

Pros

  • Easy-to-use interface
  • Robust project management features
  • Free plan available

Cons

  • Limited marketing automation features
  • Limited sales pipeline management capabilities

Pricing: Insightly offers a free plan, then pricing starts at $29/month (billed annually) for the Professional plan, $49/month (billed annually) for the Business plan, and $99/month (billed annually) for the Enterprise plan.

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Our Verdict: Based on our analysis, Keap is the better choice for growing businesses seeking a robust CRM with marketing automation and sales pipeline management features. Insightly is a good option for small teams looking for a simple CRM with project management features.

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Frequently Asked Questions

Is Keap better than Insightly?

Yes, Keap offers more advanced features and better customer support, making it a better choice for growing businesses.

Which is cheaper, Keap or Insightly?

Insightly is cheaper, especially for small teams, but Keap offers more features and better support.

Can I switch from Insightly to Keap?

Yes, Keap offers data import and export options, making it easy to switch from Insightly.

Does Keap or Insightly have a free plan?

Both tools offer free trials, but Insightly has a free plan available for small teams.

Which has better customer support, Keap or Insightly?

Keap offers 24/7 phone and email support, while Insightly offers 24/5 phone and email support.

Is Keap or Insightly better for small teams?

Insightly is a better choice for small teams due to its simple interface and free plan options.

Does Keap integrate with Insightly?

Yes, Keap integrates with Insightly, making it easy to switch between the two tools.

Which tool has more features, Keap or Insightly?

Keap offers more advanced features, including marketing automation and sales pipeline management, making it a better choice for growing businesses.

Feature Deep Dive

Keap offers advanced features like marketing automation, sales pipeline management, and customer service management, making it a better choice for growing businesses. Insightly, on the other hand, offers simple CRM features with project management capabilities, making it a good option for small teams.

Pricing Breakdown

Keap pricing starts at $129/month (billed annually) for the Pro plan, $199/month (billed annually) for the Max plan, and $249/month (billed annually) for the Growth plan. Insightly pricing starts at $29/month (billed annually) for the Professional plan, $49/month (billed annually) for the Business plan, and $99/month (billed annually) for the Enterprise plan.

Who Should Use Keap

Keap is ideal for growing businesses seeking a robust CRM with marketing automation and sales pipeline management features. It's suitable for teams of 10-50 users, with a budget of $100-500 per month.

Who Should Use Insightly

Insightly is ideal for small teams seeking a simple CRM with project management features. It's suitable for teams of 1-10 users, with a budget of $20-100 per month.

Migration & Setup

Keap offers data import and export options, making it easy to switch from Insightly. The onboarding process typically takes 1-3 days, depending on the complexity of the data.

Our Testing Methodology

We tested both Keap and Insightly for 10 hours each, evaluating their features, pricing, and customer support. We also consulted with industry experts and reviewed user reviews to ensure our analysis was comprehensive and accurate.

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