Ranked by value, ease of use and ROI for B2B SaaS teams
| Feature | HubSpot CRMTop Pick | Salesforce | Close | Pipedrive | Keap |
|---|---|---|---|---|---|
| Starting Price | Free | $25/user/month | $57/user/month | $14.90/user/month | $99/month |
| Free Trial | Yes (Free Forever plan) | Yes (14-day trial) | Yes (14-day trial) | Yes (14-day trial) | Yes (14-day trial) |
| Best For | Scaling B2B SaaS with integrated marketing & sales | Enterprise SaaS with complex workflows | High-velocity inside sales teams | Visual pipeline management for SMBs | Small SaaS teams needing CRM + automation |
| Try It Free | Start Free -> | Start Free -> | Start Free -> | Start Free -> | Start Free -> |
HubSpot CRM offers an intuitive interface, powerful automation, and seamless integration with marketing and sales tools—making it ideal for B2B SaaS companies scaling their go-to-market motion.
Pricing: Free; paid plans start at $20/month (Sales Hub Starter)
Try HubSpot CRM Free ->Salesforce remains the most powerful and customizable CRM for enterprise B2B SaaS businesses with complex sales cycles and large teams.
Pricing: Sales Cloud starts at $25/user/month (billed annually)
Try Salesforce Free ->Close is built for high-velocity B2B SaaS sales teams that prioritize phone, email, and SMS outreach with a fully integrated communication stack.
Pricing: $57/user/month (billed annually)
Try Close Free ->Pipedrive’s visual sales pipeline helps early-stage B2B SaaS companies manage deals efficiently with a focus on sales process clarity.
Pricing: $14.90/user/month (billed annually)
Try Pipedrive Free ->Keap (formerly Infusionsoft) suits small B2B SaaS businesses needing CRM and marketing automation in one, especially for low-touch or hybrid sales models.
Pricing: $99/month (billed annually, up to 10 contacts)
Try Keap Free ->Our free ROI calculator shows payback period & annual savings in seconds.
HubSpot CRM is the best overall for most B2B SaaS companies due to its free tier, ease of use, and deep integration with marketing and sales tools. Salesforce is ideal for larger, enterprise-level teams needing advanced customization.
CRM software for B2B SaaS ranges from free (HubSpot CRM) to $57+/user/month for specialized tools like Close or Keap. Enterprise solutions like Salesforce start at $25/user/month but can exceed $300/user/month with add-ons.
Yes, HubSpot CRM offers a powerful free plan with no time limit, including contact management, deal tracking, email syncing, and basic automation—ideal for early-stage B2B SaaS startups.
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