7 Best HubSpot Alternatives in 2026 (Free & Paid)

The best HubSpot alternatives ranked by value, features and migration ease

Updated April 27, 2026 Pricing and feature research Buyer-focused summary Free to read
TL;DR - If you're tired of HubSpot, here are the top alternatives worth trying in 2026.
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Quick Comparison

Feature ActiveCampaignTop PickMailchimpGetResponseBrevoKlaviyoConstant Contact
Price vs HubSpot CheaperSameExpensive
Migration Difficulty EasyMediumHard
Best For Small businessesE-commerce businessesLarge enterprises
Try It Free Start Free -> Start Free -> Start Free -> Start Free -> Start Free -> Start Free ->

Our Top Pick

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ActiveCampaign Top Pick

ActiveCampaign is a robust marketing automation platform that offers advanced features like email marketing, CRM, and sales automation. It's a great option for businesses looking for a more affordable alternative to HubSpot.

Pros

  • Advanced automation features
  • Affordable pricing
  • Easy to use

Cons

  • Limited reporting features
  • Customer support can be slow

Pricing: $9/month (billed annually)

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Mailchimp

Mailchimp is a popular email marketing platform that offers a range of features, including automation, segmentation, and analytics. It's a great option for small businesses and solo entrepreneurs.

Pros

  • Free plan available
  • Easy to use
  • Robust analytics

Cons

  • Limited automation features
  • Customer support can be slow

Pricing: Free (up to 2,000 subscribers), $10/month (billed annually)

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GetResponse

GetResponse is a comprehensive marketing automation platform that offers features like email marketing, landing pages, and webinars. It's a great option for businesses looking for a more affordable alternative to HubSpot.

Pros

  • Advanced automation features
  • Affordable pricing
  • Easy to use

Cons

  • Limited reporting features
  • Customer support can be slow

Pricing: $15/month (billed annually)

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Brevo

Brevo is a marketing automation platform that offers features like email marketing, automation, and analytics. It's a great option for businesses looking for a more affordable alternative to HubSpot.

Pros

  • Advanced automation features
  • Affordable pricing
  • Easy to use

Cons

  • Limited reporting features
  • Customer support can be slow

Pricing: $15/month (billed annually)

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Klaviyo

Klaviyo is a marketing automation platform that offers features like email marketing, automation, and analytics. It's a great option for e-commerce businesses looking for a more affordable alternative to HubSpot.

Pros

  • Advanced automation features
  • Affordable pricing
  • Easy to use

Cons

  • Limited reporting features
  • Customer support can be slow

Pricing: $25/month (billed annually)

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Constant Contact

Constant Contact is a marketing automation platform that offers features like email marketing, automation, and analytics. It's a great option for small businesses and solo entrepreneurs.

Pros

  • Easy to use
  • Robust analytics
  • Customer support is fast

Cons

  • Limited automation features
  • Pricing can be expensive

Pricing: $20/month (billed annually)

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Our Verdict: The best HubSpot alternative depends on your budget and team size. Our top pick is ActiveCampaign for most businesses.

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Frequently Asked Questions

What is the best free alternative to HubSpot?

Mailchimp offers a free plan with limited features.

Why are people switching from HubSpot?

People are switching from HubSpot due to its high pricing, limited features, and complex interface.

How hard is it to migrate from HubSpot?

Migrating from HubSpot can be challenging, but it's easier with the right tools and support. Consider hiring a professional to help with the migration process.

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