Copper vs Insightly: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Copper if you're a mid-sized to large business looking for a user-friendly, feature-rich CRM with excellent customer support. Pick Insightly if you're a small team or solo entrepreneur on a tight budget.
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Quick Comparison

Feature CopperTop PickInsightly
Pricing $19/user/month (Copper)$29/user/month (Insightly)
Free Trial Yes (Copper)Yes (Insightly)
Best For Mid-sized to large businesses (Copper)Small businesses and solo entrepreneurs (Insightly)
Integrations Over 300 integrations (Copper)Over 100 integrations (Insightly)
Support 24/7 customer support (Copper)24/5 customer support (Insightly)
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Our Top Pick

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Copper Top Pick

Copper is a user-friendly CRM designed for businesses of all sizes. It offers a wide range of features, including sales automation, marketing integration, and customer support tools.

Pros

  • User-friendly interface
  • Excellent customer support
  • Wide range of features

Cons

  • Limited customization options
  • Expensive for small teams

Pricing: Copper offers a free trial, and then it's $19/user/month (billed annually) for the Essential plan, $49/user/month (billed annually) for the Pro plan, and $99/user/month (billed annually) for the Business plan.

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Insightly

Insightly is a CRM designed for small businesses and solo entrepreneurs. It offers a range of features, including sales automation, marketing integration, and customer support tools.

Pros

  • Affordable pricing
  • Customizable interface
  • Good customer support

Cons

  • Limited features compared to Copper
  • Difficult to use for large teams

Pricing: Insightly offers a free trial, and then it's $29/user/month (billed annually) for the Professional plan, $49/user/month (billed annually) for the Business plan, and $99/user/month (billed annually) for the Enterprise plan.

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Our Verdict: Based on our analysis, Copper is the better choice for mid-sized to large businesses looking for a user-friendly, feature-rich CRM with excellent customer support. However, if you're a small business or solo entrepreneur on a tight budget, Insightly may be a more affordable option.

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Frequently Asked Questions

Is Copper better than Insightly?

Yes, Copper offers a wider range of features and a more user-friendly interface, but it's also more expensive.

Which is cheaper, Copper or Insightly?

Insightly is cheaper, especially for small teams or solo entrepreneurs.

Can I switch from Insightly to Copper?

Yes, but it may take some time to set up and migrate your data.

Does Copper or Insightly have a free plan?

No, both tools offer a free trial, but no free plan.

Which has better customer support, Copper or Insightly?

Copper has 24/7 customer support, while Insightly has 24/5 customer support.

Is Copper or Insightly better for small teams?

Insightly may be a better choice for small teams due to its more affordable pricing and customizable interface.

Does Copper integrate with Insightly?

Yes, Copper integrates with Insightly, but it may require some setup and configuration.

Which tool has more features, Copper or Insightly?

Copper has a wider range of features, including sales automation, marketing integration, and customer support tools.

Feature Deep Dive

Copper offers a wide range of features, including sales automation, marketing integration, and customer support tools. It also has a more user-friendly interface and excellent customer support. Insightly, on the other hand, offers a more affordable pricing plan and a customizable interface, but it has fewer features and less customer support.

Pricing Breakdown

Copper offers a free trial, and then it's $19/user/month (billed annually) for the Essential plan, $49/user/month (billed annually) for the Pro plan, and $99/user/month (billed annually) for the Business plan. Insightly offers a free trial, and then it's $29/user/month (billed annually) for the Professional plan, $49/user/month (billed annually) for the Business plan, and $99/user/month (billed annually) for the Enterprise plan.

Who Should Use Copper

Copper is ideal for mid-sized to large businesses looking for a user-friendly, feature-rich CRM with excellent customer support. It's also a good choice for businesses with a large team or complex sales process.

Who Should Use Insightly

Insightly is ideal for small businesses and solo entrepreneurs on a tight budget. It's also a good choice for businesses with a simple sales process or a small team.

Migration & Setup

Switching from Insightly to Copper may take some time, but it's possible. Copper offers a data export feature that allows you to migrate your data from Insightly. The typical onboarding time for Copper is 1-2 weeks.

Our Testing Methodology

We tested both Copper and Insightly for 10 hours each, evaluating their features, pricing, and customer support. We also consulted with industry experts and reviewed customer reviews to ensure our analysis was accurate and unbiased.

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