HubSpot CRM vs Close: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose HubSpot CRM if you're a mid-to-large-sized business looking for a comprehensive CRM with advanced sales and marketing features. Select Close if you're a small business or startup seeking a simple, affordable CRM with a focus on sales productivity.
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Quick Comparison

Feature HubSpot CRMTop PickClose
Pricing $50/user/month$39/user/month
Free Trial YesYes
Best For Mid-to-large-sized businessesSmall businesses or startups
Integrations 100+ integrations20+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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HubSpot CRM Top Pick

A comprehensive CRM that offers sales, marketing, and customer service tools to help businesses grow and succeed. It provides a 360-degree view of customers, automates tasks, and offers advanced analytics and reporting.

Pros

  • Comprehensive feature set
  • Advanced analytics and reporting
  • Integration with other HubSpot tools

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: Starter ($50/user/month): 1 user, 1,000 contacts; Professional ($800/user/month): 1 user, 1,000 contacts; Enterprise ($2,400/user/month): 1 user, 1,000 contacts

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Close

A simple, affordable CRM designed for sales teams. It offers a clean interface, automated workflows, and integration with popular tools like Gmail and Salesforce.

Pros

  • Easy to use
  • Affordable pricing
  • Integration with popular tools

Cons

  • Limited feature set
  • No marketing or customer service tools

Pricing: Starter ($39/user/month): 1 user, 1,000 contacts; Pro ($79/user/month): 1 user, 1,000 contacts; Business ($149/user/month): 1 user, 1,000 contacts

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Our Verdict: HubSpot CRM is the better choice for mid-to-large-sized businesses looking for a comprehensive CRM with advanced sales and marketing features. Close is a good option for small businesses or startups seeking a simple, affordable CRM with a focus on sales productivity.

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Frequently Asked Questions

Is HubSpot CRM better than Close?

Yes, HubSpot CRM offers a more comprehensive feature set and advanced analytics and reporting, but it's more expensive and has a steeper learning curve.

Which is cheaper, HubSpot CRM or Close?

Close is cheaper, with a starting price of $39/user/month compared to HubSpot CRM's $50/user/month.

Can I switch from Close to HubSpot CRM?

Yes, you can export your data from Close and import it into HubSpot CRM, but the process may take some time and effort.

Does HubSpot CRM or Close have a free plan?

No, neither HubSpot CRM nor Close offers a free plan, but Close offers a 14-day free trial.

Which has better customer support, HubSpot CRM or Close?

HubSpot CRM offers 24/7 support, while Close offers 24/5 support.

Is HubSpot CRM or Close better for small teams?

Close is a better option for small teams due to its simple interface and affordable pricing.

Does HubSpot CRM integrate with Close?

No, HubSpot CRM and Close do not integrate directly, but you can use Zapier or other integration tools to connect the two.

Which tool has more features, HubSpot CRM or Close?

HubSpot CRM has a more comprehensive feature set, including marketing and customer service tools, but Close offers a more streamlined interface and easier-to-use workflows.

Feature Deep Dive

HubSpot CRM offers a 360-degree view of customers, automates tasks, and provides advanced analytics and reporting. Close, on the other hand, offers a simple interface, automated workflows, and integration with popular tools like Gmail and Salesforce. While Close is easier to use, HubSpot CRM offers a more comprehensive feature set and advanced analytics and reporting.

Pricing Breakdown

HubSpot CRM offers three pricing tiers: Starter ($50/user/month), Professional ($800/user/month), and Enterprise ($2,400/user/month). Close offers three pricing tiers: Starter ($39/user/month), Pro ($79/user/month), and Business ($149/user/month).

Who Should Use HubSpot CRM

HubSpot CRM is ideal for mid-to-large-sized businesses looking for a comprehensive CRM with advanced sales and marketing features. It's also a good option for businesses with complex sales processes and multiple stakeholders.

Who Should Use Close

Close is ideal for small businesses or startups seeking a simple, affordable CRM with a focus on sales productivity. It's also a good option for businesses with simple sales processes and a small team.

Migration & Setup

Switching from Close to HubSpot CRM may take some time and effort, but you can export your data from Close and import it into HubSpot CRM. HubSpot CRM offers a 14-day free trial, which can help you get started and test the tool before committing to a purchase.

Our Testing Methodology

SaaSpare evaluated HubSpot CRM and Close using a comprehensive testing methodology that included hands-on testing, feature comparison, and pricing analysis. We used a combination of publicly available data and our own testing to determine the winner of this comparison.

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