HubSpot CRM
Free CRM, unlimited users
Score: 9.3/10HubSpot CRM vs Close 2026: Which Is Better?
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TL;DR Quick Answer
HubSpot CRM wins overall, scoring 9.3/10 in our editorial scoring. Choose HubSpot CRM for Free CRM. Choose Close for Built-in calling/SMS for inside sales. Both offer risk-free trials.
HubSpot CRM
Built-in calling/SMS for inside sales
Score: 8.9/10
HubSpot CRM
Best for most users, see why below
→ Read our reasoning
HubSpot CRM
CRM · from Free
Free CRM, unlimited users. Best suited for teams that need free crm, unlimited users.
Close
CRM · from $49/mo
Built-in calling/SMS for inside sales. Best suited for teams that need built-in calling/sms for inside sales.
Verdict at a Glance
Both tools solve real problems in the CRM category. HubSpot CRM (Free) is designed for Free CRM. Close ($49/mo) is built for Built-in calling/SMS for inside sales.
For most teams, HubSpot CRM is the better starting point, both offer risk-free trials so you can verify this yourself before committing.