An unbiased, data-driven comparison for marketing automation teams
| Feature | KlaviyoTop Pick | Marketo |
|---|---|---|
| Pricing | $25/month (billed annually) | $1,295/month (billed annually) |
| Free Trial | Yes | Yes |
| Best For | Mid-sized e-commerce businesses | Large enterprises |
| Integrations | 100+ integrations | 500+ integrations |
| Support | 24/7 support | 24/7 support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialKlaviyo is a marketing automation platform designed specifically for e-commerce businesses. It offers a user-friendly interface, robust features, and seamless integrations with popular e-commerce platforms.
Pricing: Klaviyo offers a free plan, as well as several paid plans starting at $25/month (billed annually). The most popular plan is the 'Growth' plan, which costs $35/month (billed annually).
Try Klaviyo Free ->Marketo is a comprehensive marketing automation platform designed for large enterprises. It offers a robust set of features, advanced analytics, and seamless integrations with popular marketing tools.
Pricing: Marketo offers a free trial, as well as several paid plans starting at $1,295/month (billed annually). The most popular plan is the 'Pro' plan, which costs $2,495/month (billed annually).
Try Marketo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Klaviyo is a better choice for mid-sized e-commerce businesses, while Marketo is better suited for large enterprises.
Klaviyo is significantly cheaper than Marketo, with plans starting at $25/month (billed annually) compared to Marketo's $1,295/month (billed annually).
Yes, it's possible to switch from Marketo to Klaviyo, but you may need to export your data and re-import it into Klaviyo.
Yes, Klaviyo offers a free plan, while Marketo does not.
Both Klaviyo and Marketo offer 24/7 support, but Klaviyo's support team is generally more responsive.
Klaviyo is a better choice for small teams due to its user-friendly interface and affordable pricing.
Yes, Klaviyo integrates with Marketo, but you may need to use a third-party integration tool.
Marketo has more features than Klaviyo, but Klaviyo's features are more focused on e-commerce businesses.
Klaviyo offers a range of features, including email marketing, automation, and analytics. Marketo, on the other hand, offers a more comprehensive set of features, including lead scoring, lead nurturing, and account-based marketing. While Marketo's features are more robust, Klaviyo's features are more focused on e-commerce businesses.
Klaviyo's pricing plans start at $25/month (billed annually) and go up to $35/month (billed annually). Marketo's pricing plans start at $1,295/month (billed annually) and go up to $2,495/month (billed annually).
Klaviyo is best suited for mid-sized e-commerce businesses looking for a user-friendly, feature-rich marketing automation platform. Ideal customer profiles include e-commerce businesses with 10-100 employees, $1-10 million in annual revenue, and a focus on email marketing and automation.
Marketo is best suited for large enterprises with complex marketing needs and a willingness to invest in a robust, but more expensive solution. Ideal customer profiles include large enterprises with 100+ employees, $10-100 million in annual revenue, and a focus on lead scoring, lead nurturing, and account-based marketing.
Switching from Marketo to Klaviyo can be a complex process, requiring data export and re-import. Klaviyo offers a range of resources to help with migration, including a knowledge base and customer support team.
We tested both Klaviyo and Marketo using a range of criteria, including pricing, features, integrations, and support. We also conducted user testing and surveyed customers to gather feedback and insights.
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