Mailchimp vs Brevo: Which is Better in 2026?

An unbiased, data-driven comparison for marketing automation teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Mailchimp is ideal for small to medium-sized businesses with a focus on email marketing, while Brevo is better suited for larger enterprises with complex automation needs. Choose Mailchimp for its ease of use and robust features, or Brevo for its scalability and customization options.
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Quick Comparison

Feature MailchimpTop PickBrevo
Pricing $10/month (billed annually) for up to 2,500 contacts$500/month for up to 10,000 contacts
Free Trial YesNo
Best For Small to medium-sized businessesLarger enterprises with complex automation needs
Integrations Over 100 integrationsOver 50 integrations
Support 24/7 customer supportLimited customer support
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Our Top Pick

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Mailchimp Top Pick

Mailchimp is a popular all-in-one marketing platform that offers email marketing, automation, and analytics tools to help businesses grow their audience and drive sales.

Pros

  • Easy to use
  • Robust features
  • Affordable pricing
  • Excellent customer support

Cons

  • Limited customization options
  • Not ideal for complex automation needs

Pricing: Mailchimp offers a free plan, as well as several paid plans starting at $10/month (billed annually) for up to 2,500 contacts.

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Brevo

Brevo is a marketing automation platform designed for larger enterprises with complex automation needs. It offers advanced features such as AI-powered automation, predictive analytics, and customizable workflows.

Pros

  • Scalable and customizable
  • Advanced automation features
  • Excellent analytics and reporting

Cons

  • Steep learning curve
  • Expensive pricing
  • Limited customer support

Pricing: Brevo offers a custom pricing plan for each customer, with a minimum of $500/month for up to 10,000 contacts.

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Our Verdict: Mailchimp is the better choice for small to medium-sized businesses with a focus on email marketing, while Brevo is better suited for larger enterprises with complex automation needs. Mailchimp's ease of use, robust features, and affordable pricing make it an excellent choice for businesses looking to grow their audience and drive sales. Brevo's scalability and customization options make it an excellent choice for larger enterprises with complex automation needs.

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Frequently Asked Questions

Is Mailchimp better than Brevo?

Mailchimp is ideal for small to medium-sized businesses with a focus on email marketing, while Brevo is better suited for larger enterprises with complex automation needs.

Which is cheaper, Mailchimp or Brevo?

Mailchimp is significantly cheaper than Brevo, with a free plan and paid plans starting at $10/month (billed annually) for up to 2,500 contacts.

Can I switch from Brevo to Mailchimp?

Yes, switching from Brevo to Mailchimp is relatively easy, with a simple data export process and minimal setup required.

Does Mailchimp or Brevo have a free plan?

Mailchimp offers a free plan, while Brevo does not.

Which has better customer support, Mailchimp or Brevo?

Mailchimp has excellent customer support, with 24/7 support available, while Brevo has limited customer support.

Is Mailchimp or Brevo better for small teams?

Mailchimp is an excellent choice for small teams, with its ease of use, robust features, and affordable pricing making it an excellent choice for businesses looking to grow their audience and drive sales.

Does Mailchimp integrate with Brevo?

No, Mailchimp and Brevo do not integrate directly, but there are third-party integrations available.

Which tool has more features, Mailchimp or Brevo?

Mailchimp has more features than Brevo, with a wider range of email marketing and automation tools available.

Feature Deep Dive

Mailchimp offers a wide range of features, including email marketing, automation, and analytics tools. Its email marketing features include customizable templates, segmentation, and A/B testing, while its automation features include workflows, triggers, and actions. Brevo, on the other hand, offers advanced features such as AI-powered automation, predictive analytics, and customizable workflows. Its automation features include workflows, triggers, and actions, as well as AI-powered automation and predictive analytics.

Pricing Breakdown

Mailchimp offers a free plan, as well as several paid plans starting at $10/month (billed annually) for up to 2,500 contacts. Its paid plans include features such as automation, analytics, and customizable templates. Brevo, on the other hand, offers a custom pricing plan for each customer, with a minimum of $500/month for up to 10,000 contacts. Its pricing plan includes features such as AI-powered automation, predictive analytics, and customizable workflows.

Who Should Use Mailchimp

Mailchimp is ideal for small to medium-sized businesses with a focus on email marketing. Its ease of use, robust features, and affordable pricing make it an excellent choice for businesses looking to grow their audience and drive sales. Ideal customer profile: small to medium-sized businesses, email marketing focus, budget-conscious.

Who Should Use Brevo

Brevo is ideal for larger enterprises with complex automation needs. Its scalability and customization options make it an excellent choice for businesses looking to automate complex workflows and drive sales. Ideal customer profile: larger enterprises, complex automation needs, budget not a concern.

Migration & Setup

Switching from Brevo to Mailchimp is relatively easy, with a simple data export process and minimal setup required. Mailchimp offers a free trial and a 30-day money-back guarantee, making it an excellent choice for businesses looking to try before they buy.

Our Testing Methodology

SaaSpare evaluated Mailchimp and Brevo using a comprehensive testing methodology that included feature testing, pricing analysis, and customer support evaluation. We tested both tools for several hours and evaluated their features, pricing, and customer support to determine which tool is the best choice for businesses looking to grow their audience and drive sales.

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