An unbiased, data-driven comparison for marketing automation teams
| Feature | BrevoTop Pick | ConvertKit |
|---|---|---|
| Pricing | $25+/mo, usage-based | $15+/mo, subscriber-based |
| Free Trial | Yes, free plan with limits | Yes, free plan with limits |
| Best For | B2B, mid-market, multi-channel campaigns | Creators, solopreneurs, content-led funnels |
| Integrations | 100+ | 80+ |
| Support | 24/7 chat and email (Premium) | Email and help center (priority for higher tiers) |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialBrevo (formerly Sendinblue) is a full-stack marketing automation platform offering email, SMS, CRM, and transactional messaging in one suite. Designed for B2B and e-commerce teams, it scales with robust segmentation, automation workflows, and sales pipeline tools.
Pricing: Free plan up to 300 emails/day. Paid plans start at $25/month (billed annually) for 10K emails, automation, and CRM. Premium plans offer dedicated IP and SLAs.
Try Brevo Free ->ConvertKit is an email marketing and automation tool built for creators, bloggers, and course sellers. It emphasizes visual automation, subscriber tagging, and landing pages with a clean, intuitive interface.
Pricing: Free plan for up to 1,000 subscribers. Paid plans start at $15/month for 1K subscribers, automation, and landing pages. Scales based on subscriber count.
Try ConvertKit Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Brevo is better for teams needing CRM, sales alignment, and multi-channel automation. ConvertKit excels for creators who want simplicity and fast email campaign setup. The 'better' tool depends on your use case.
ConvertKit is cheaper at lower subscriber volumes (e.g., $15 for 1K subs vs Brevo's $25). However, Brevo's usage-based pricing can be more cost-effective for high-volume, low-subscriber campaigns using automation and SMS.
Yes, you can export subscribers, tags, and sequences from ConvertKit and import them into Brevo via CSV or Zapier. Brevo offers migration guides and API access to streamline the process.
Both offer free plans. Brevo allows 300 emails/day to unlimited contacts. ConvertKit allows up to 1,000 subscribers with full automation. Neither requires a credit card to start.
Brevo offers 24/7 live chat and email on Premium plans, with faster response times (<2 hours). ConvertKit provides email support with 24–48 hour replies; priority support is limited to higher-tier plans.
ConvertKit is easier for small, solo teams focused on newsletters and courses. Brevo suits small teams planning to scale with CRM and sales tools, though it requires more setup.
There is no native two-way integration, but you can connect Brevo and ConvertKit via Zapier or Make to sync contacts or trigger actions across platforms during migration or hybrid use.
Brevo has more features overall, including built-in CRM, transactional emails, SMS, and chat. ConvertKit focuses on email automation, landing pages, and tagging, with fewer enterprise capabilities.
Brevo’s Automation Builder supports multi-step workflows with conditions, delays, and actions across email, SMS, and CRM stages. It includes real-time analytics and A/B testing. ConvertKit’s Visual Automations are simpler, using subscriber tags and goals to trigger emails, ideal for course drip sequences. Brevo offers.Transactional Email API and dedicated IPs, while ConvertKit lacks transactional sending. Brevo’s built-in CRM with deal pipelines supports sales teams; ConvertKit has no CRM, limiting B2B use.
Brevo’s pricing starts with a free tier (300 emails/day). The Starter plan is $25/month for 10K emails, basic automation, and CRM. The Business plan ($65/month) adds A/B testing, dynamic content, and API access. ConvertKit’s free plan supports 1K subscribers. The Creator plan ($15/month) includes automation and landing pages. The Pro plan ($39/month) unlocks visual automation and broadcasts. Brevo charges by email volume, while ConvertKit scales by subscriber count, making Brevo more flexible for high-volume senders.
Brevo is ideal for B2B SaaS companies, e-commerce brands, and marketing teams of 5+ people needing CRM integration, lead scoring, and multi-channel campaigns. It suits mid-market businesses with budgets over $25/month seeking scalability. Teams running complex automations with SMS, email, and sales follow-ups will benefit most from Brevo’s unified platform.
ConvertKit is best for solopreneurs, bloggers, course creators, and indie hackers who prioritize ease of use and content-led marketing. It’s perfect for small teams with under 5K subscribers running newsletters, digital product launches, and automated content sequences. Its low entry cost and intuitive design make it a top choice for non-technical users.
Migrating from ConvertKit to Brevo takes 2–5 hours depending on list size and automation complexity. Both platforms allow CSV export of subscribers, tags, and segments. Brevo provides import templates and Zapier integration for seamless transfer. Onboarding in Brevo takes longer due to feature depth, while ConvertKit can be set up in under an hour.
SaaSpare tested both platforms over 40+ hours, evaluating setup time, automation logic, deliverability, and support responsiveness. We analyzed user reviews from G2, Capterra, and Trustpilot, and consulted pricing data from official sites as of Q1 2026. Testing included real campaign builds, migration simulations, and support ticket submissions.
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