HubSpot CRM vs Insightly: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose HubSpot CRM if you're a mid-to-large-sized business looking for a comprehensive CRM with advanced sales and marketing features. Select Insightly if you're a small business or team looking for a more affordable, customizable CRM with a focus on project management.
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Quick Comparison

Feature HubSpot CRMTop PickInsightly
Pricing $50/user/month (billed annually)$12/user/month (billed annually)
Free Trial YesYes
Best For Mid-to-large-sized businessesSmall businesses or teams
Integrations Over 850 integrationsOver 200 integrations
Support 24/7 customer supportLimited customer support
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Our Top Pick

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HubSpot CRM Top Pick

A comprehensive CRM that offers a wide range of features for sales, marketing, and customer service teams, including contact and company management, lead scoring, and email marketing.

Pros

  • Comprehensive feature set
  • Advanced sales and marketing features
  • Excellent customer support

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: Starter: $50/user/month (billed annually), Professional: $800/user/month (billed annually), Enterprise: custom pricing

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Insightly

A customizable CRM that offers a range of features for sales, marketing, and project management teams, including contact and company management, lead scoring, and project tracking.

Pros

  • Customizable
  • Affordable
  • Excellent project management features

Cons

  • Limited advanced sales and marketing features
  • Limited customer support

Pricing: Starter: $12/user/month (billed annually), Professional: $25/user/month (billed annually), Enterprise: custom pricing

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Our Verdict: Based on our evaluation, HubSpot CRM is the better choice for mid-to-large-sized businesses looking for a comprehensive CRM with advanced sales and marketing features. However, Insightly is a great option for small businesses or teams looking for a more affordable, customizable CRM with a focus on project management.

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Frequently Asked Questions

Is HubSpot CRM better than Insightly?

Yes, HubSpot CRM offers a more comprehensive feature set and better customer support, but it's also more expensive.

Which is cheaper, HubSpot CRM or Insightly?

Insightly is significantly cheaper, especially for small businesses or teams.

Can I switch from Insightly to HubSpot CRM?

Yes, but it may require some data migration and setup time.

Does HubSpot CRM or Insightly have a free plan?

No, both tools offer free trials, but no free plans.

Which has better customer support, HubSpot CRM or Insightly?

HubSpot CRM offers 24/7 customer support, while Insightly has limited customer support.

Is HubSpot CRM or Insightly better for small teams?

Insightly is a better option for small teams due to its affordability and customizable features.

Does HubSpot CRM integrate with Insightly?

Yes, both tools offer integrations with each other, but it may require some setup and configuration.

Which tool has more features, HubSpot CRM or Insightly?

HubSpot CRM offers a more comprehensive feature set, including advanced sales and marketing features, but Insightly has excellent project management features.

Feature Deep Dive

HubSpot CRM offers a wide range of features, including contact and company management, lead scoring, email marketing, and sales automation. Insightly, on the other hand, offers features such as project tracking, task management, and time tracking. While both tools offer excellent features, HubSpot CRM is more comprehensive and suitable for mid-to-large-sized businesses.

Pricing Breakdown

HubSpot CRM offers three pricing tiers: Starter ($50/user/month), Professional ($800/user/month), and Enterprise (custom pricing). Insightly offers three pricing tiers: Starter ($12/user/month), Professional ($25/user/month), and Enterprise (custom pricing).

Who Should Use HubSpot CRM

HubSpot CRM is ideal for mid-to-large-sized businesses looking for a comprehensive CRM with advanced sales and marketing features. It's also suitable for businesses with a large sales team or those looking for excellent customer support.

Who Should Use Insightly

Insightly is ideal for small businesses or teams looking for a more affordable, customizable CRM with a focus on project management. It's also suitable for businesses with a small sales team or those looking for excellent project management features.

Migration & Setup

Switching from Insightly to HubSpot CRM may require some data migration and setup time. However, both tools offer excellent customer support to help with the transition.

Our Testing Methodology

We evaluated both tools based on their features, pricing, customer support, and user experience. We tested both tools for several hours and gathered data from various sources, including customer reviews and ratings.

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