Mailchimp
Most popular, 300+ integrations
Score: 8.5/10Mailchimp vs HubSpot 2026: Which Is Better?
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TL;DR Quick Answer
HubSpot wins overall — scoring 9.3/10 in our editorial scoring. Choose Mailchimp for Most popular. Choose HubSpot for Free CRM. Both offer risk-free trials.
Mailchimp
HubSpot
Free CRM, marketing+sales unified
Score: 9.3/10
HubSpot
Best for most users — see why below
→ Read our reasoning
Mailchimp
Email Marketing · from Free
Most popular, 300+ integrations. Best suited for teams that need most popular, 300+ integrations.
HubSpot
CRM · from Free
Free CRM, marketing+sales unified. Best suited for teams that need free crm, marketing+sales unified.
Verdict at a Glance
Both tools solve real problems in the Email Marketing category. Mailchimp (Free) is designed for Most popular. HubSpot (Free) is built for Free CRM.
For most teams, HubSpot is the better starting point — both offer risk-free trials so you can verify this yourself before committing.