An unbiased, data-driven comparison for marketing automation teams
| Feature | MailchimpTop Pick | Klaviyo |
|---|---|---|
| Pricing | $10/month (Essentials) | $25/month (Growth) |
| Free Trial | Yes | Yes |
| Best For | Small businesses and e-commerce teams | Larger e-commerce businesses and teams |
| Integrations | 100+ integrations | 200+ integrations |
| Support | 24/7 support | 24/5 support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialMailchimp is an all-in-one marketing platform that offers email marketing, automation, and analytics tools for small businesses and e-commerce teams.
Pricing: Mailchimp offers a free plan, as well as several paid plans starting at $10/month ( Essentials) and $50/month (Standard).
Try Mailchimp Free ->Klaviyo is a marketing automation platform that offers advanced email marketing, automation, and analytics tools for larger e-commerce businesses and teams.
Pricing: Klaviyo offers a free plan, as well as several paid plans starting at $25/month (Growth) and $100/month (Pro).
Try Klaviyo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Mailchimp is ideal for small businesses and e-commerce teams, while Klaviyo is better suited for larger e-commerce businesses and teams.
Mailchimp's Essentials plan starts at $10/month, while Klaviyo's Growth plan starts at $25/month.
Yes, it's possible to switch from Klaviyo to Mailchimp, but you may need to export your data and re-import it into Mailchimp.
Both Mailchimp and Klaviyo offer free plans, but Mailchimp's free plan is more comprehensive.
Mailchimp offers 24/7 support, while Klaviyo offers 24/5 support.
Mailchimp is better suited for small teams due to its user-friendly interface and affordable pricing.
Yes, Mailchimp and Klaviyo offer integrations, but you may need to use a third-party app to connect the two platforms.
Klaviyo offers more advanced automation features and analytics capabilities, but Mailchimp's all-in-one marketing platform is more comprehensive for small businesses and e-commerce teams.
Mailchimp's automation features include email marketing, abandoned cart reminders, and welcome series, while Klaviyo's automation features include email marketing, product recommendations, and loyalty programs. Klaviyo's analytics capabilities are more advanced, offering features like A/B testing and predictive analytics.
Mailchimp's pricing plans start at $10/month (Essentials) and $50/month (Standard), while Klaviyo's pricing plans start at $25/month (Growth) and $100/month (Pro).
Mailchimp is ideal for small businesses and e-commerce teams looking for a user-friendly, all-in-one marketing platform. It's perfect for teams with a small budget and a need for basic automation and analytics capabilities.
Klaviyo is better suited for larger e-commerce businesses and teams that require advanced automation and analytics capabilities. It's perfect for teams with a larger budget and a need for more advanced features.
Switching from Klaviyo to Mailchimp may require exporting your data and re-importing it into Mailchimp. The onboarding process for Mailchimp is typically faster and easier than Klaviyo's.
SaaSpare evaluated Mailchimp and Klaviyo based on their features, pricing, and user experience. We tested both platforms for several hours and consulted with industry experts to ensure our evaluation was comprehensive and accurate.
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