Pipedrive vs Insightly: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Pipedrive if you're a sales-focused team looking for a robust pipeline management tool. Opt for Insightly if you need a more comprehensive CRM with project management features.
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Quick Comparison

Feature PipedriveTop PickInsightly
Pricing $15/user/month (billed annually)$29/user/month (billed annually)
Free Trial YesYes
Best For Sales-focused teamsTeams that need a comprehensive CRM
Integrations 500+ integrations200+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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Pipedrive Top Pick

Pipedrive is a sales-focused CRM that helps teams manage their pipeline, track leads, and close deals. Its intuitive interface and customizable pipeline stages make it a top choice for sales teams.

Pros

  • Robust pipeline management
  • Customizable pipeline stages
  • Intuitive interface

Cons

  • Limited project management features
  • No built-in email marketing

Pricing: Pipedrive offers a free trial, and its pricing starts at $15/user/month (billed annually). The Essential plan costs $19.90/user/month, the Advanced plan costs $39.90/user/month, and the Enterprise plan costs $59.90/user/month.

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Insightly

Insightly is a comprehensive CRM that offers project management, sales, and marketing features. Its customizable workflows and robust reporting capabilities make it a top choice for teams that need a all-in-one solution.

Pros

  • Comprehensive CRM features
  • Customizable workflows
  • Robust reporting capabilities

Cons

  • Steep learning curve
  • Limited pipeline management features

Pricing: Insightly offers a free trial, and its pricing starts at $29/user/month (billed annually). The Professional plan costs $49/user/month, and the Enterprise plan costs $99/user/month.

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Our Verdict: Based on our analysis, Pipedrive is the better choice for sales-focused teams that need a robust pipeline management tool. Insightly is a better choice for teams that need a comprehensive CRM with project management features. However, both tools have their strengths and weaknesses, and the final decision depends on your specific needs and requirements.

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Frequently Asked Questions

Is Pipedrive better than Insightly?

Pipedrive is better suited for sales-focused teams that need a robust pipeline management tool. Insightly is a better choice for teams that need a comprehensive CRM with project management features.

Which is cheaper, Pipedrive or Insightly?

Pipedrive is cheaper than Insightly, especially for smaller teams. However, Insightly offers more features and a more comprehensive CRM solution.

Can I switch from Insightly to Pipedrive?

Yes, you can switch from Insightly to Pipedrive. However, you may need to export your data from Insightly and import it into Pipedrive.

Does Pipedrive or Insightly have a free plan?

Both Pipedrive and Insightly offer free trials, but neither tool has a free plan.

Which has better customer support, Pipedrive or Insightly?

Pipedrive offers 24/7 support, while Insightly offers 24/5 support. However, both tools have a comprehensive knowledge base and online resources to help you troubleshoot common issues.

Is Pipedrive or Insightly better for small teams?

Pipedrive is a better choice for small teams that need a robust pipeline management tool. Insightly is a better choice for small teams that need a comprehensive CRM with project management features.

Does Pipedrive integrate with Insightly?

Yes, Pipedrive integrates with Insightly through Zapier or other third-party integrations.

Which tool has more features, Pipedrive or Insightly?

Insightly has more features than Pipedrive, including project management, marketing automation, and sales forecasting. However, Pipedrive has a more robust pipeline management tool and a more intuitive interface.

Feature Deep Dive

Pipedrive's pipeline management features are more robust than Insightly's, with customizable pipeline stages and a more intuitive interface. However, Insightly's project management features are more comprehensive, with customizable workflows and robust reporting capabilities. Additionally, Insightly's marketing automation features are more advanced, with email marketing and lead scoring capabilities.

Pricing Breakdown

Pipedrive's pricing starts at $15/user/month (billed annually) for the Essential plan, which includes pipeline management, sales forecasting, and customer relationship management features. The Advanced plan costs $39.90/user/month and includes additional features such as custom pipelines, sales forecasting, and customer relationship management. Insightly's pricing starts at $29/user/month (billed annually) for the Professional plan, which includes project management, sales, and marketing features. The Enterprise plan costs $99/user/month and includes additional features such as custom workflows, sales forecasting, and marketing automation.

Who Should Use Pipedrive

Pipedrive is ideal for sales-focused teams that need a robust pipeline management tool. It's also a good choice for teams that need a more intuitive interface and customizable pipeline stages. However, it may not be the best choice for teams that need a comprehensive CRM with project management features.

Who Should Use Insightly

Insightly is ideal for teams that need a comprehensive CRM with project management features. It's also a good choice for teams that need marketing automation features, such as email marketing and lead scoring. However, it may not be the best choice for teams that need a more robust pipeline management tool.

Migration & Setup

Switching from Insightly to Pipedrive may require exporting your data from Insightly and importing it into Pipedrive. However, both tools offer comprehensive documentation and online resources to help you troubleshoot common issues. Additionally, both tools offer 24/7 support to help you with any questions or concerns.

Our Testing Methodology

We tested both Pipedrive and Insightly using a comprehensive set of criteria, including pipeline management, project management, sales forecasting, marketing automation, and customer relationship management features. We also evaluated the tools' user interface, customization options, and integrations with other third-party tools.

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