Price Tracker · Updated 6 September 2026 Live pricing data

Semrush Pricing History 2026

Semrush raised Pro plan pricing 8% in January 2026. We've tracked every pricing change and document the real cost vs advertised price.

Advertised Price
$129.95/mo
Pro plan (monthly billing)
Est. True Cost
$249.95/mo
Guru (most professionals' real pick)
Hidden Fee Risk
Low
Transparent pricing, no hidden fees
Last Verified
6 September 2026
Re-verified every Wednesday
Price Timeline Buyer Guide Related Pages FAQ Current Pricing →
Every change tracked

Semrush price timeline

Every verified pricing change since we started tracking. Sources documented.

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January 2026 Price Increase
Pro plan raised from $119.95 to $129.95/mo
Semrush raised the Pro plan price from $119.95/mo to $129.95/mo, an 8% increase. The Guru plan raised from $229.95 to $249.95/mo. Business raised from $449.95 to $499.95/mo. The change was attributed to expanded AI features across all tools.
Source: Semrush Pricing Page (verified Jan 2026)
↑
January 2024 Price Increase
Semrush raised prices ~7% across all plans
Semrush implemented a January 2024 price increase: Pro from $119.95, Guru from $229.95, Business from $449.95. This was billed as covering AI feature development and infrastructure costs.
Source: Semrush Blog, Pricing Update 2024
🆕
March 2023 New Feature
Semrush AI Writing Assistant and ContentShake launched
Semrush launched ContentShake AI and expanded the AI Writing Assistant, both included in Guru plans. No immediate price change, but these features were cited in the 2024 price increase rationale.
Source: Semrush Blog, AI Tools Launch
→
January 2023 No Change
Pricing held at 2022 levels
Despite broader SaaS inflation in 2022-2023, Semrush held pricing into early 2023. The January 2024 increase was the first in 2 years.
Source: Semrush Pricing Archive
↓
June 2022 Plan Restructure
Agency Growth Kit bundle introduced, better per-seat value
Semrush introduced the Agency Growth Kit, providing multi-licence access at a discounted bundle price vs individual licences. Not a direct plan price decrease but improved value for agencies.
Source: Semrush Agency Program Launch
Who should buy now

Buyer situation guide

Buyer Type Recommendation Why Next Step
Startup Start with the 7-day free trial, evaluate Pro thoroughly The trial gives full Pro access. Most startups find Pro sufficient before needing Guru's historical data. Start Free Trial →
SMB Pro annual ($1,559/yr), covers all core SEO and content needs Pro covers 5 projects and 500 keywords tracked, sufficient for most SMB marketing teams. View Pro →
Enterprise Guru or Business, negotiate via Agency Growth Kit for multi-user discount Guru adds historical data and 3 users. Business unlocks API access and custom reports. Contact Semrush sales for bundle pricing. View Guru →
Common questions

Semrush pricing history FAQ

Has Semrush raised prices recently?

See the timeline above for every verified pricing change. We document sources and dates for all increases.

What is the true cost of Semrush?

Advertised: $129.95/mo. Estimated true cost: $249.95/mo. The gap includes add-ons, implementation, and annual billing vs monthly rates.

How do I lock in Semrush's current price?

Annual billing locks your rate for 12 months and typically saves 15-25% vs monthly. If you're committed to Semrush, annual is almost always the better financial decision.

Will Semrush raise prices again?

Based on historical patterns, SaaS vendors typically raise prices every 12-24 months citing AI features or infrastructure. We track Semrush pricing weekly and update this page immediately on any change.

How often does SaaSpare verify Semrush pricing?

We verify every Wednesday via automated scraping and manual spot-checks. Last verified: 6 September 2026. If you spot a discrepancy, use the feedback button.
Lock in today's price

Get Semrush before the next price change

Semrush has raised prices twice since 2024. Annual billing locks in today's rate, if you're committing to Semrush, annual billing is the best financial decision.

Get Current Price → Start Free Trial
Semrush Pricing History, 3 changes tracked · Last updated 6 September 2026
Current Pricing →

The sticker price is not the invoice. See our verified list of required onboarding fees, seat minimums and annual-only plans read straight off the vendors' own pricing pages.