Pricing Deep-Dive · Verified 27 June 2026 Live-checked prices

Semrush Pricing 2026

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What you actually pay, not just the advertised number. We break down every plan, hidden fee, and real-world scenario.

4 plans 3 hidden costs identified Last verified
⚡ 2026 Pricing Change Tracker
April 2026No changePro still $117.33/mo ann.
May 2026No changeGuru still $208.33/mo ann.
June 2026Verified ✓Pro $117 · Guru $208/mo

Bottom line: Semrush Pro at $139.95/mo is the industry standard for SEO professionals.

All plans

Semrush plan breakdown

Semrush Pricing 2026 (Verified June 2026), Real Costs + Hidden Fees, data table
Feature Pro Guru Business Custom
Monthly price $139.95 $249.95/mo $449.95/mo Custom
Annual price $117.33 $208.33
Save 17% billed annually
$374.95 Custom
Users 1 1 1 Custom
Storage 10K results/report 30K results/report 50K results/report Custom
Key features 5 projects 15 projects 40 projects Custom limits
Users 500 tracked keywords 1,500 tracked keywords 5,000 tracked keywords API access
Support 100K pages/crawl Content Marketing White-label reports Dedicated success manager
Support Email+chat Priority Priority Dedicated
The fine print

Hidden costs to watch

One user only
All plans include 1 user. Additional seats cost $45/mo each, a 3-person team on Pro costs $229.95/mo, not $139.95.
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Historical data
Trend data older than 12 months requires Guru or Business. Researchers comparing historical rankings need to upgrade.
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Agency add-ons
Client-facing reporting, white-label PDFs, and the Agency Growth Kit cost extra on top of plan price.
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What you actually pay

True cost by team size

Solo SEO consultant user
$117/mo/mo
Pro at $117.33/mo billed annually, 1 user, 5 projects, sufficient for freelancers
Pro annual
3-person SEO team users
$208/mo/mo
Guru annual ($208.33) + need to add 2 extra seats ($90/mo) = $298/mo total
Guru
SEO agency users
$375/mo+/mo
Business annual ($374.95) + white-label + multiple seats, real agency cost $500-700/mo
Business
Common questions

Semrush pricing FAQ

How much does Semrush cost per month?

Semrush Pro is $139.95/mo (or $117.33/mo billed annually). Guru is $249.95/mo. Business is $449.95/mo. All plans include 1 user, extra seats are $45/mo each.

Is Semrush worth it for small businesses?

For serious SEO work, yes. Pro at $117/mo covers most needs for 1–2 users. If budget is tight, SE Ranking offers similar features at half the price.

Does Semrush offer a free trial?

Semrush offers a 7-day free trial of Pro or Guru. You need to enter payment details but won't be charged if you cancel within 7 days.

Can multiple users share a Semrush account?

Technically yes, but Semrush's terms limit simultaneous logins. Additional user seats cost $45/mo each and give each person their own login with separate limits.

Semrush vs Ahrefs: which is better value?

Semrush Pro ($139.95) vs Ahrefs Starter ($129), similar price, different strengths. Semrush has better keyword research and competitor analysis; Ahrefs has the best backlink data.

Did Semrush change pricing in 2025 or 2026?

Yes. Semrush adjusted annual billing rates in 2025, Pro dropped to $117.33/mo on annual billing. Monthly pricing stayed at $139.95/mo. As of June 2026, pricing is stable at these rates.

What is Semrush's pricing in June 2026?

As of June 2026: Pro $139.95/mo (monthly) or $117.33/mo (annual), Guru $249.95/mo or $208.33/mo (annual), Business $449.95/mo or $374.95/mo (annual). Each plan is 1 user, additional seats are $45/mo each. Verified from Semrush's pricing page, June 2026.
Semrush vs the field

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Semrush Pricing 2026, Semrush Pro at $139.95/mo is the industry standard for SEO professionals.
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