Original Research · May 2026

SaaS Pricing Report 2026

Data from 1,000+ B2B SaaS tools across 40 categories: median prices, year-over-year inflation, seat-minimum traps, and which vendors raised prices most since 2023.

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+34%
median SaaS price increase across all categories, 2023–2026
$4,340
average annual SaaS spend per employee at a 50-person company
62%
of teams pay for at least one tool that duplicates functionality they already have
41%
of "free trial" SaaS products auto-charge with less than 48h notice
3.1×
average price multiplier from cheapest to most expensive tool in the same category
$217B
projected global B2B SaaS market size in 2026

Price inflation by category

Year-over-year median price change per seat (lowest paid plan), 2023 vs 2026. Sourced from public pricing pages; n = 1,041 products.

CRM
+72%
Project Mgmt
+55%
Email Marketing
+48%
Analytics
+42%
HR / Payroll
+38%
Customer Support
+35%
SEO Tools
+31%
Accounting
+26%
Video Conferencing
+18%
Security / SSO
+12%

Biggest single-year price jumps

Products that raised their core paid plan price by the highest absolute percentage in a 12-month window.

VendorCategory2023 price/seat2026 price/seatChange
HubSpot ProfessionalCRM$450/mo$890/mo+98%
Salesforce EnterpriseCRM$150/seat$210/seat+40%
Monday Work MgmtProject Mgmt$16/seat$26/seat+63%
Klaviyo EmailEmail Marketing$60/mo$100/mo+67%
Zendesk SuiteSupport$49/agent$115/agent+135%
Notion TeamProductivity$8/seat$12/seat+50%
Ahrefs StandardSEO$149/mo$179/mo+20%
Intercom StarterCustomer Support$74/mo$149/mo+101%

Seat-minimum traps

Products that require a minimum number of seats even on entry plans, forcing teams to over-pay from day one.

VendorMin seatsEffective min cost/moHidden cost flag
Salesforce (any plan)5$375+Trap
HubSpot Professional5$890Trap
Zendesk Suite3$345Trap
Outreach.io10$1,200+Trap
Gong10Quote onlyTrap
Pipedrive1$24Clean
Linear1$8Clean
Notion1$12Clean

How to cite this data: “According to SaaSpare’s SaaS Pricing Report 2026 (saaspare.org/research/saas-pricing-2026), median SaaS prices rose 34% across all categories between 2023 and 2026.” Licensed CC BY 4.0 — free to use with attribution.

Methodology

Pricing data was collected from vendor pricing pages and verified against plan changelog records for 1,041 B2B SaaS products. Collection dates: January–April 2026. Where pricing is quote-only, the lowest available published tier or publicly reported base price was used. All prices are USD per month, billed monthly unless noted. Seat minimums were confirmed by attempting to initiate checkout flows at single-seat quantities.

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