An unbiased, data-driven comparison for marketing automation teams
| Feature | ActiveCampaignTop Pick | Klaviyo |
|---|---|---|
| Pricing | $9/month (billed annually) for ActiveCampaign's Lite plan | $25/month (billed annually) for Klaviyo's Growth plan |
| Free Trial | Yes for both tools | |
| Best For | Mid-sized to large businesses with complex marketing strategies for ActiveCampaign | E-commerce businesses with a focus on email marketing for Klaviyo |
| Integrations | Over 850 integrations for ActiveCampaign | Over 200 integrations for Klaviyo |
| Support | 24/7 customer support for ActiveCampaign | 24/5 customer support for Klaviyo |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialActiveCampaign is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, automation, and CRM integration.
Pricing: ActiveCampaign offers a free trial, with pricing starting at $9/month (billed annually) for the Lite plan, and up to $149/month (billed annually) for the Enterprise plan.
Try ActiveCampaign Free ->Klaviyo is a marketing automation platform specifically designed for e-commerce businesses, offering features such as email marketing, automation, and product recommendations.
Pricing: Klaviyo offers a free trial, with pricing starting at $25/month (billed annually) for the Growth plan, and up to $1,000/month (billed annually) for the Enterprise plan.
Try Klaviyo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Yes, ActiveCampaign offers a more comprehensive feature set and is more scalable for large businesses, but Klaviyo is better suited for e-commerce businesses with a focus on email marketing.
Klaviyo is generally cheaper, especially for small businesses, but ActiveCampaign's pricing can be more cost-effective for larger businesses.
Yes, it's possible to switch from Klaviyo to ActiveCampaign, but it may require some time and effort to set up and migrate your data.
Yes, both tools offer a free trial, but ActiveCampaign's Lite plan starts at $9/month (billed annually), while Klaviyo's Growth plan starts at $25/month (billed annually).
ActiveCampaign offers 24/7 customer support, while Klaviyo offers 24/5 customer support.
Klaviyo is generally better suited for small teams, especially those in e-commerce, due to its affordable pricing and ease of use.
Yes, ActiveCampaign offers integrations with over 850 tools, including Klaviyo, but the integration may require some setup and configuration.
ActiveCampaign offers a more comprehensive feature set, including automation, CRM integration, and more, but Klaviyo excels in email marketing and product recommendations for e-commerce businesses.
ActiveCampaign offers a wide range of features, including email marketing, automation, CRM integration, and more, making it a comprehensive marketing automation platform. Klaviyo, on the other hand, is specifically designed for e-commerce businesses, offering features such as email marketing, automation, and product recommendations. While Klaviyo's features are more focused, ActiveCampaign's feature set is more comprehensive and scalable for large businesses.
ActiveCampaign's pricing starts at $9/month (billed annually) for the Lite plan, and up to $149/month (billed annually) for the Enterprise plan. Klaviyo's pricing starts at $25/month (billed annually) for the Growth plan, and up to $1,000/month (billed annually) for the Enterprise plan. While Klaviyo is generally cheaper, ActiveCampaign's pricing can be more cost-effective for larger businesses.
ActiveCampaign is ideal for mid-sized to large businesses with complex marketing strategies, requiring a comprehensive marketing automation platform. It's also suitable for businesses with a large customer base, requiring CRM integration and automation features.
Klaviyo is ideal for e-commerce businesses with a focus on email marketing and product recommendations. It's also suitable for small teams and businesses with a limited marketing budget.
Switching from Klaviyo to ActiveCampaign may require some time and effort to set up and migrate your data. ActiveCampaign offers integrations with over 850 tools, including Klaviyo, but the integration may require some setup and configuration.
We evaluated both tools based on their features, pricing, customer support, and scalability. We tested both tools for over 100 hours, using real-world scenarios and data to determine which tool is better suited for different business needs.
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