Quick answer (July 2026): ConvertKit (now Kit) wins overall — 8.8/10 vs AWeber's 8.5/10. ConvertKit beats AWeber on free tier size (1,000 subs vs 500), automation sequences, creator-focused tools, and landing pages. AWeber wins on deliverability legacy and deep template library. If you're a creator or blogger: ConvertKit. Traditional small business or newsletter: AWeber is a solid choice too.
TL;DR Quick Answer
ConvertKit (Kit) wins — scoring 8.8/10 vs AWeber's 8.5/10. Choose ConvertKit for creator-first email: better automation, bigger free plan (1,000 subs), landing pages, and subscriber tagging. Choose AWeber for proven deliverability, 700+ email templates, and traditional email marketing for small businesses. Both offer a genuine free plan.
AWeber
AWeber
Email marketing veteran. 700+ templates, rock-solid deliverability, free for 500 subs.
Score: 8.5/10
ConvertKit
ConvertKit (Kit)
Built for creators. Free for 1,000 subs, powerful automation, landing pages included.
Score: 8.8/10
Winner
Our Verdict
ConvertKit (Kit)
Best for creators, bloggers, and course sellers. AWeber wins for traditional biz email.
→ Read our full reasoning
AWeberEmail Marketing · from Free (500 subs)
AWeber has been sending emails since 1998. It's the reliable workhorse — strong deliverability, 700+ templates, autoresponders, and a free plan for small lists. Less exciting than newer tools, but battle-tested.
ConvertKit (Kit)Email Marketing · from Free (1,000 subs)
ConvertKit (rebranded to Kit in 2024) was purpose-built for creators. Subscriber tagging, visual automation builder, built-in landing pages, and a commerce layer for selling digital products — all on the free plan up to 1,000 subscribers.
Who Should Choose AWeber?
AWeber is the right choice if you're a traditional small business, a local service provider, or a newsletter publisher who values simplicity and proven deliverability over cutting-edge automation. Its 700+ email templates and AMP email support are hard to beat for drag-and-drop simplicity. If your team doesn't need visual automation builders or creator commerce features, AWeber gets the job done reliably at a lower price point for small lists.
AWeber wins on: Deliverability track record (25+ years), email template library, AMP email support, web push notifications included, pricing for lists over 1,000 subs.
Who Should Choose ConvertKit?
ConvertKit (Kit) is built specifically for bloggers, YouTubers, course creators, and indie hackers who want to turn an audience into revenue. Its subscriber tagging system, visual automation sequences, and built-in landing page builder make it significantly more powerful than AWeber for anyone selling digital products or growing a content business. The free plan's 1,000-subscriber limit is double AWeber's — meaning most creators can start for free.
ConvertKit wins on: Free tier (1,000 vs 500 subs), visual automation builder, subscriber tagging, landing page builder, digital commerce integration, modern UI.
Pricing Comparison (July 2026)
| Plan | AWeber | ConvertKit (Kit) |
|---|
| Free tier | 500 subscribers, 3,000 emails/mo | 1,000 subscribers, unlimited sends |
| Entry paid (annual) | Lite: $12.50/mo (500 subs) | Creator: $25/mo (1,000 subs) |
| Mid-tier (annual) | Plus: $20/mo (500 subs) | Creator Pro: $50/mo (1,000 subs) |
| Pricing model | Scales with subscriber count | Scales with subscriber count |
| Landing pages | Included (all plans) | Included (all plans) |
| A/B testing | Plus plan + | Creator plan + |
Note: Both platforms price by subscriber count — costs rise as your list grows. AWeber is typically cheaper at the same subscriber count above 1,000; ConvertKit's free tier is larger.
Our Pick
Starting out? ConvertKit's free plan is 2× larger
ConvertKit's free tier covers 1,000 subscribers with unlimited email sends. AWeber's free plan caps at 500 subs and 3,000 emails/month. For new creators, ConvertKit is the better starting point — no card required.
Try ConvertKit Free →
Feature Comparison
| Feature | AWeber | ConvertKit (Kit) |
|---|
| Free subscribers | 500 | 1,000 |
| Email templates | 700+ | ~50 (fewer, but cleaner) |
| Visual automation builder | Basic autoresponders | Full visual sequences |
| Subscriber tagging | Limited | Core feature |
| Landing pages | Basic | Fully featured builder |
| Digital commerce / payments | No | Yes (sell products directly) |
| AMP email support | Yes | No |
| Web push notifications | Included | No |
| Deliverability reputation | 25+ year track record | Strong (newer) |
| Integrations | 750+ | 100+ |
| A/B subject line testing | Plus plan + | Creator plan + |
| Overall score | 8.5/10 | 8.8/10 |
Our Final Verdict
ConvertKit (Kit) is our recommendation for most users starting or growing an email list in 2026 — but the right answer genuinely depends on your use case.
- Choose ConvertKit if you're a blogger, podcaster, YouTuber, course creator, or selling digital products. The visual automation builder, subscriber tagging, landing pages, and commerce integration are purpose-built for this. The 1,000-subscriber free tier means most new creators can start at $0.
- Choose AWeber if you're a traditional small business, a service provider, or a newsletter publisher who values simplicity, a massive template library, AMP email support, and a 25-year deliverability track record. AWeber's Plus plan also includes web push notifications at no extra cost.
Neither tool is wrong — they serve slightly different audiences. AWeber is the old reliable. ConvertKit is the modern creator stack. Both offer risk-free free plans so you can test before committing.
Frequently Asked Questions
Is ConvertKit better than AWeber in 2026?
ConvertKit (now Kit) scores 8.8/10 vs AWeber's 8.5/10 in our editorial scoring. ConvertKit wins on automation depth, free tier size (1,000 subs vs AWeber's 500), and creator-focused tools including landing pages and digital commerce. AWeber wins on deliverability history and legacy integrations.
How much does AWeber cost vs ConvertKit in 2026?
AWeber: Free (500 subs), Lite from $12.50/mo, Plus from $20/mo (annual). ConvertKit (Kit): Free (1,000 subs), Creator from $25/mo for 1,000 subs (both scale with list size). For small lists under 1,000, ConvertKit's free plan is the clear winner.
Can I try AWeber and ConvertKit for free?
Yes — both have genuine free plans. AWeber covers up to 500 subscribers with 3,000 emails/month. ConvertKit (Kit) covers up to 1,000 subscribers with unlimited email sends. No credit card required for either.
Which is better for creators and bloggers?
ConvertKit (Kit) is the clear winner for creators. Purpose-built for bloggers, YouTubers, and course sellers — subscriber tagging, automation sequences, landing pages, and a commerce layer for selling digital products are all included. AWeber is better for traditional small businesses and newsletters.
Does AWeber or ConvertKit have better email deliverability?
Both are strong. AWeber has a 25+ year deliverability track record and maintains excellent inbox placement rates. ConvertKit's deliverability is also excellent. For most senders, deliverability won't be the deciding factor between the two.
Did ConvertKit change its name to Kit?
Yes — ConvertKit officially rebranded to Kit in late 2024. The product and features are the same; the domain is now kit.com. Most users still search for and refer to it as ConvertKit, so both names are correct.