Ranked by agency features: white-label, client seats, and reporting
| Feature | SemrushBest Pick | Ahrefs | SE Ranking | Moz Pro |
|---|---|---|---|---|
| Starting Price | $117/mo | $29/mo | Custom | $99/mo |
| Free Plan | Free plan (10 queries/day) | Free Webmaster Tools (limited) | Trial only | 30-day free trial |
| Best For | Digital marketing agencies, in-house marketing teams | SEO agencies, content marketers, enterprise teams | Various | SMBs, local businesses, SEO beginners |
| Try It | Start Free → | Start Free → | Start Free → | Start Free → |
Semrush is an all-in-one digital marketing platform covering SEO, PPC, content marketing, social media, and competitive research across 55+ tools.
Pricing: From $117/mo
Ahrefs is the industry-leading SEO platform used by agencies, marketers, and enterprise teams for backlink analysis, keyword research, site audits, and rank tracking.
Pricing: From $29/mo
SE Ranking is a leading SEO agencies and consultants tool with strong features and competitive pricing.
Pricing: From Check website
Moz Pro is a veteran SEO platform trusted by 500,000+ marketers, offering keyword research, rank tracking, site audits, and the industry-standard Domain Authority metric.
Pricing: From $99/mo
Run the numbers — our free calculator shows payback period & annual ROI in seconds.
Semrush is our top pick for SEO agencies and consultants — 55+ marketing tools in one.
Yes — Semrush, Ahrefs have free plans. Semrush also offers 7-day free trial.
Consider: team size, budget, must-have features, and current tools you use. We recommend trialling Semrush and Ahrefs side-by-side since both offer free access.
Key criteria: pricing per user at your team size, free trial length and completeness, integration with your existing stack, mobile app quality, and customer support response time.
We evaluated each tool on: pricing value, feature depth, ease of onboarding, reliability, customer support quality, and integration ecosystem. Rankings reflect best fit for SEO agencies and consultants, not raw feature count.
Semrush tops our list for SEO agencies and consultants because 55+ marketing tools in one. It's the tool we'd recommend to most teams starting out.
If budget is tight, Mangools offers the most value at the lowest price point. You trade some features for a significantly lower monthly cost — a reasonable trade for smaller teams.
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