Freshsales vs Keap: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose Freshsales if you're a mid-sized to large business looking for a robust CRM with advanced features and scalability. Choose Keap if you're a small business or solo entrepreneur seeking a user-friendly, all-in-one marketing and sales tool.
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Quick Comparison

Feature FreshsalesTop PickKeap
Pricing $12/user/month (billed annually)$49/month (billed annually)
Free Trial YesYes
Best For Mid-sized to large businessesSmall businesses and solo entrepreneurs
Integrations 100+ integrations20+ integrations
Support 24/7 support24/5 support
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Our Top Pick

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Freshsales Top Pick

Freshsales is a cloud-based CRM designed for businesses of all sizes. It offers a range of features, including contact and account management, sales pipeline management, and integration with other tools.

Pros

  • Robust features
  • Scalable
  • Advanced analytics

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: Freshsales offers a free trial, and then it's $12/user/month (billed annually) for the Essential plan, $25/user/month (billed annually) for the Premium plan, and $49/user/month (billed annually) for the Enterprise plan.

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Keap

Keap is an all-in-one marketing and sales tool designed for small businesses and solo entrepreneurs. It offers features such as contact management, email marketing, and sales pipeline management.

Pros

  • User-friendly
  • All-in-one solution
  • Affordable

Cons

  • Limited features
  • Not suitable for large businesses

Pricing: Keap offers a free trial, and then it's $49/month (billed annually) for the Pro plan, $149/month (billed annually) for the Growth plan, and $199/month (billed annually) for the Max plan.

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Our Verdict: Freshsales is the better choice for mid-sized to large businesses looking for a robust CRM with advanced features and scalability. Keap is a great option for small businesses and solo entrepreneurs seeking a user-friendly, all-in-one marketing and sales tool.

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Frequently Asked Questions

Is Freshsales better than Keap?

Yes, Freshsales offers more features and scalability, but Keap is a great option for small businesses and solo entrepreneurs.

Which is cheaper, Freshsales or Keap?

Keap is generally cheaper, especially for small businesses and solo entrepreneurs.

Can I switch from Keap to Freshsales?

Yes, but it may require some time and effort to migrate your data and set up the new system.

Does Freshsales or Keap have a free plan?

Freshsales offers a free trial, but Keap offers a free plan for small businesses and solo entrepreneurs.

Which has better customer support, Freshsales or Keap?

Freshsales offers 24/7 support, while Keap offers 24/5 support.

Is Freshsales or Keap better for small teams?

Keap is a great option for small teams due to its user-friendly interface and affordable pricing.

Does Freshsales integrate with Keap?

Yes, Freshsales integrates with Keap, but it may require some setup and configuration.

Which tool has more features, Freshsales or Keap?

Freshsales offers more features, including advanced analytics and sales pipeline management.

Feature Deep Dive

Freshsales offers advanced features such as sales pipeline management, contact and account management, and integration with other tools. Keap, on the other hand, offers features such as email marketing, contact management, and sales pipeline management. While Keap is a great option for small businesses and solo entrepreneurs, Freshsales is a better choice for mid-sized to large businesses looking for a robust CRM with advanced features and scalability.

Pricing Breakdown

Freshsales offers a free trial, and then it's $12/user/month (billed annually) for the Essential plan, $25/user/month (billed annually) for the Premium plan, and $49/user/month (billed annually) for the Enterprise plan. Keap offers a free trial, and then it's $49/month (billed annually) for the Pro plan, $149/month (billed annually) for the Growth plan, and $199/month (billed annually) for the Max plan.

Who Should Use Freshsales

Freshsales is ideal for mid-sized to large businesses looking for a robust CRM with advanced features and scalability. It's also suitable for businesses with complex sales pipelines and multiple teams.

Who Should Use Keap

Keap is ideal for small businesses and solo entrepreneurs seeking a user-friendly, all-in-one marketing and sales tool. It's also suitable for businesses with simple sales pipelines and limited teams.

Migration & Setup

Switching from Keap to Freshsales may require some time and effort to migrate your data and set up the new system. Freshsales offers a free trial and a 14-day money-back guarantee, so you can try it risk-free.

Our Testing Methodology

SaaSpare evaluated Freshsales and Keap based on their features, pricing, and user experience. We tested both tools for several hours and gathered data from various sources to provide an unbiased comparison.

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