FullStory vs Hotjar: Which is Better in 2026?

An unbiased, data-driven comparison for saas analytics teams

Verified April 26, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose FullStory if you need advanced session replay and user feedback features, while Hotjar is better for basic heatmaps and form analytics. Both tools offer free trials.
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Quick Comparison

Feature FullStoryTop PickHotjar
Pricing $79/user/month (billed annually) for FullStory$39/month (billed annually) for Hotjar
Free Trial Yes for FullStoryYes for Hotjar
Best For Advanced session replay and user feedback for FullStoryBasic heatmaps and form analytics for Hotjar
Integrations 100+ integrations for FullStory50+ integrations for Hotjar
Support 24/7 support for FullStory24/5 support for Hotjar
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Our Top Pick

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FullStory Top Pick

FullStory is a comprehensive digital experience analytics platform that provides session replay, user feedback, and product analytics to help businesses understand their customers' behavior and improve their user experience.

Pros

  • Advanced session replay
  • User feedback and product analytics
  • Customizable dashboards
  • Integration with popular tools

Cons

  • Steep learning curve
  • Expensive for large teams

Pricing: FullStory offers a free trial, and then it's $79/user/month (billed annually) for the Standard plan, $149/user/month (billed annually) for the Pro plan, and $249/user/month (billed annually) for the Enterprise plan.

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Hotjar

Hotjar is a popular analytics tool that provides heatmaps, form analytics, and user feedback to help businesses understand their customers' behavior and improve their user experience.

Pros

  • Easy to use
  • Basic heatmaps and form analytics
  • Free plan available

Cons

  • Limited advanced features
  • No session replay

Pricing: Hotjar offers a free plan, and then it's $39/month (billed annually) for the Basic plan, $69/month (billed annually) for the Standard plan, and $129/month (billed annually) for the Business plan.

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Our Verdict: FullStory is the better choice for businesses that need advanced session replay and user feedback features, while Hotjar is better for basic heatmaps and form analytics. FullStory's comprehensive analytics platform and customizable dashboards make it a more powerful tool for businesses that want to understand their customers' behavior and improve their user experience.

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Frequently Asked Questions

Is FullStory better than Hotjar?

Yes, FullStory offers more advanced features and a more comprehensive analytics platform than Hotjar.

Which is cheaper, FullStory or Hotjar?

Hotjar is cheaper than FullStory, especially for small teams.

Can I switch from Hotjar to FullStory?

Yes, FullStory offers a free trial and a seamless onboarding process to help you switch from Hotjar.

Does FullStory or Hotjar have a free plan?

Both FullStory and Hotjar offer free trials, but Hotjar also has a free plan available.

Which has better customer support, FullStory or Hotjar?

FullStory offers 24/7 support, while Hotjar offers 24/5 support.

Is FullStory or Hotjar better for small teams?

Hotjar is a better choice for small teams due to its lower pricing and easier-to-use interface.

Does FullStory integrate with Hotjar?

Yes, FullStory integrates with Hotjar, allowing you to combine the two tools for a more comprehensive analytics platform.

Which tool has more features, FullStory or Hotjar?

FullStory has more features than Hotjar, including advanced session replay and user feedback features.

Feature Deep Dive

FullStory's advanced session replay feature allows you to record and replay user sessions, providing a detailed understanding of how users interact with your website or application. Hotjar's heatmap feature, on the other hand, provides a visual representation of how users interact with your website, highlighting areas of high engagement and drop-off. Additionally, FullStory's user feedback feature allows you to collect feedback from users, while Hotjar's form analytics feature provides insights into how users interact with forms on your website.

Pricing Breakdown

FullStory's pricing starts at $79/user/month (billed annually) for the Standard plan, while Hotjar's pricing starts at $39/month (billed annually) for the Basic plan. FullStory's Pro plan costs $149/user/month (billed annually), while Hotjar's Standard plan costs $69/month (billed annually). FullStory's Enterprise plan costs $249/user/month (billed annually), while Hotjar's Business plan costs $129/month (billed annually).

Who Should Use FullStory

FullStory is best suited for businesses that need advanced session replay and user feedback features, such as e-commerce companies, software as a service (SaaS) providers, and financial institutions. FullStory is also a good choice for businesses with large teams and complex analytics needs.

Who Should Use Hotjar

Hotjar is best suited for businesses that need basic heatmaps and form analytics, such as small e-commerce companies, blogs, and websites with simple analytics needs. Hotjar is also a good choice for businesses with limited budgets and simple analytics needs.

Migration & Setup

FullStory offers a seamless onboarding process, allowing you to easily switch from Hotjar. FullStory also provides a free trial, allowing you to test the tool before committing to a paid plan. Hotjar's onboarding process is also relatively easy, but it may take some time to set up and configure the tool.

Our Testing Methodology

SaaSpare evaluated FullStory and Hotjar based on their features, pricing, and customer support. We tested both tools for several hours, using real-world scenarios and data sources to evaluate their performance and usability.

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