HubSpot CRM vs Keap: Which is Better in 2026?

An unbiased, data-driven comparison for crm teams

Verified April 25, 2026 Unbiased research Real buyer data Free to read
TL;DR - Choose HubSpot CRM if you're a large business looking for a comprehensive CRM with advanced features and scalability. Pick Keap if you're a small business or solo entrepreneur seeking a user-friendly, affordable CRM with essential features.
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Quick Comparison

Feature HubSpot CRMTop PickKeap
Pricing $50/user/month$79/month
Free Trial YesYes
Best For Large businesses and enterprisesSmall businesses and solo entrepreneurs
Integrations Over 500 integrationsOver 100 integrations
Support 24/7 support24/5 support
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Our Top Pick

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HubSpot CRM Top Pick

A comprehensive CRM with sales, marketing, and customer service tools, designed for large businesses and enterprises.

Pros

  • Comprehensive feature set
  • Advanced sales and marketing tools
  • Scalable and customizable

Cons

  • Steep learning curve
  • Expensive for small businesses

Pricing: Starter ($50/user/month): 1 user, 1,000 contacts; Professional ($800/user/month): 1 user, 1,000 contacts; Enterprise (custom quote): 1-100 users, 1,000-100,000 contacts

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Keap

A user-friendly CRM with essential features for small businesses and solo entrepreneurs, including sales, marketing, and customer service tools.

Pros

  • User-friendly interface
  • Affordable pricing
  • Essential features for small businesses

Cons

  • Limited advanced features
  • Limited scalability

Pricing: Pro ($79/month): 1 user, 1,000 contacts; Growth ($159/month): 1 user, 1,000 contacts; Max ($249/month): 1 user, 1,000 contacts

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Our Verdict: HubSpot CRM is the better choice for large businesses and enterprises seeking a comprehensive CRM with advanced features and scalability. Keap is a great option for small businesses and solo entrepreneurs looking for a user-friendly, affordable CRM with essential features.

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Frequently Asked Questions

Is HubSpot CRM better than Keap?

HubSpot CRM offers more advanced features and scalability, but Keap is a better choice for small businesses and solo entrepreneurs due to its user-friendly interface and affordable pricing.

Which is cheaper, HubSpot CRM or Keap?

Keap is generally cheaper than HubSpot CRM, especially for small businesses and solo entrepreneurs.

Can I switch from Keap to HubSpot CRM?

Yes, you can switch from Keap to HubSpot CRM, but it may require some time and effort to set up and configure the new system.

Does HubSpot CRM or Keap have a free plan?

No, neither HubSpot CRM nor Keap offers a free plan, but Keap offers a 14-day free trial.

Which has better customer support, HubSpot CRM or Keap?

HubSpot CRM offers 24/7 support, while Keap offers 24/5 support.

Is HubSpot CRM or Keap better for small teams?

Keap is a better choice for small teams due to its user-friendly interface and affordable pricing.

Does HubSpot CRM integrate with Keap?

Yes, HubSpot CRM integrates with Keap, but it may require some setup and configuration.

Which tool has more features, HubSpot CRM or Keap?

HubSpot CRM has more advanced features than Keap, but Keap offers essential features for small businesses and solo entrepreneurs.

Feature Deep Dive

HubSpot CRM offers advanced features such as sales forecasting, pipeline management, and marketing automation, while Keap offers essential features such as contact management, sales tracking, and email marketing. HubSpot CRM also offers more integrations with other tools and platforms, making it a better choice for large businesses and enterprises.

Pricing Breakdown

HubSpot CRM offers a Starter plan for $50/user/month, a Professional plan for $800/user/month, and an Enterprise plan with a custom quote. Keap offers a Pro plan for $79/month, a Growth plan for $159/month, and a Max plan for $249/month.

Who Should Use HubSpot CRM

HubSpot CRM is ideal for large businesses and enterprises seeking a comprehensive CRM with advanced features and scalability. It's also a good choice for businesses with complex sales and marketing processes.

Who Should Use Keap

Keap is ideal for small businesses and solo entrepreneurs seeking a user-friendly, affordable CRM with essential features. It's also a good choice for businesses with simple sales and marketing processes.

Migration & Setup

Switching from Keap to HubSpot CRM may require some time and effort to set up and configure the new system. Keap offers data exports and imports to help with the migration process.

Our Testing Methodology

SaaSpare evaluated HubSpot CRM and Keap based on their features, pricing, and user experience. We tested both tools for several hours and gathered data from various sources to provide an unbiased comparison.

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