HubSpot CRM
Free CRM, unlimited users
Score: 9.3/10HubSpot CRM vs Keap 2026: Which Is Better?
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TL;DR Quick Answer
HubSpot CRM wins overall, scoring 9.3/10 in our editorial scoring. Choose HubSpot CRM for Free CRM. Choose Keap for All-in-one CRM + automation. Both offer risk-free trials.
HubSpot CRM
All-in-one CRM + automation, formerly Infusionsoft
Score: 8.1/10
HubSpot CRM
Best for most users, see why below
→ Read our reasoning
HubSpot CRM
CRM · from Free
Free CRM, unlimited users. Best suited for teams that need free crm, unlimited users.
Keap
CRM · from $249/mo
All-in-one CRM + automation, formerly Infusionsoft. Best suited for teams that need all-in-one crm + automation, formerly infusionsoft.
Verdict at a Glance
Both tools solve real problems in the CRM category. HubSpot CRM (Free) is designed for Free CRM. Keap ($249/mo) is built for All-in-one CRM + automation.
For most teams, HubSpot CRM is the better starting point, both offer risk-free trials so you can verify this yourself before committing.