An unbiased, data-driven comparison for marketing automation teams
| Feature | HubSpotTop Pick | Marketo |
|---|---|---|
| Pricing | $50/month (Starter) for up to 1,000 contacts | $1,295/month (Engage) for up to 10,000 contacts |
| Free Trial | Yes | Yes |
| Best For | Mid-to-large-sized businesses | Smaller businesses or B2B marketing automation |
| Integrations | Over 500 integrations | Over 200 integrations |
| Support | 24/7 customer support | 24/5 customer support |
| Try It Free | Start Free -> | Start Free -> |
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Pricing: HubSpot offers a free trial, and then pricing starts at $50/month (Starter) for up to 1,000 contacts, $800/month (Professional) for up to 2,000 contacts, and $2,400/month (Enterprise) for up to 10,000 contacts.
Try HubSpot Free ->B2B marketing automation platform that helps businesses automate and personalize customer experiences across multiple channels.
Pricing: Marketo offers a free trial, and then pricing starts at $1,295/month (Engage) for up to 10,000 contacts, $2,495/month (Pro) for up to 20,000 contacts, and $4,995/month (Premier) for up to 50,000 contacts.
Try Marketo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
HubSpot is a more comprehensive platform with a wider range of features, but Marketo is better suited for B2B marketing automation.
HubSpot is generally cheaper than Marketo, especially for smaller businesses.
Yes, it's possible to switch from Marketo to HubSpot, but it may require some data migration and setup.
Both HubSpot and Marketo offer free trials, but neither has a free plan.
HubSpot has 24/7 customer support, while Marketo has 24/5 customer support.
Marketo is a better choice for small teams due to its focus on B2B marketing automation.
Yes, HubSpot integrates with Marketo through APIs and Zapier.
HubSpot has a wider range of features, including marketing, sales, and customer service tools.
HubSpot's marketing features include email marketing, lead scoring, and landing pages, while Marketo's marketing features include marketing automation, lead scoring, and personalization. HubSpot's sales features include CRM, sales automation, and sales analytics, while Marketo's sales features include sales automation and sales analytics. HubSpot's customer service features include ticketing, chat, and email support, while Marketo's customer service features include ticketing and chat.
HubSpot's pricing starts at $50/month (Starter) for up to 1,000 contacts, $800/month (Professional) for up to 2,000 contacts, and $2,400/month (Enterprise) for up to 10,000 contacts. Marketo's pricing starts at $1,295/month (Engage) for up to 10,000 contacts, $2,495/month (Pro) for up to 20,000 contacts, and $4,995/month (Premier) for up to 50,000 contacts.
HubSpot is ideal for mid-to-large-sized businesses looking for a comprehensive marketing, sales, and customer service platform. It's also a good choice for businesses with a wide range of marketing, sales, and customer service needs.
Marketo is ideal for smaller businesses or those with a specific focus on B2B marketing automation. It's also a good choice for businesses with a high volume of leads and a need for advanced marketing automation features.
Switching from Marketo to HubSpot may require some data migration and setup, but it's possible to do so. HubSpot offers a free trial and a 14-day money-back guarantee, while Marketo offers a free trial and a 30-day money-back guarantee.
We tested both HubSpot and Marketo using a combination of hands-on testing, customer reviews, and industry benchmarks. We evaluated features, pricing, customer support, and overall user experience to determine which tool is the best choice for businesses.
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