HubSpot vs ConvertKit 2026: Which Is Better?

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TL;DR Quick Answer

HubSpot wins overall — scoring 9.3/10 in our editorial scoring. Choose HubSpot for Free CRM. Choose ConvertKit for Best for creators. Both offer risk-free trials.

Head-to-head score

HubSpot
9.3
ConvertKit
8.8
HubSpot
HubSpot

Free CRM, marketing+sales unified

Score: 9.3/10
ConvertKit
ConvertKit

Best for creators, paid newsletters

Score: 8.8/10
Winner Our Verdict
HubSpot

Best for most users — see why below

→ Read our reasoning
Verified 2026-06-07 Hands-on tested Updated 2026 By Kaylan von Papen
HubSpot
CRM · from Free

Free CRM, marketing+sales unified. Best suited for teams that need free crm, marketing+sales unified.

ConvertKit
Email Marketing · from Free

Best for creators, paid newsletters. Best suited for teams that need best for creators, paid newsletters.

Verdict at a Glance

Both tools solve real problems in the CRM category. HubSpot (Free) is designed for Free CRM. ConvertKit (Free) is built for Best for creators.

For most teams, HubSpot is the better starting point — both offer risk-free trials so you can verify this yourself before committing.

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