Every Moz Pro plan explained — plus what buyers actually pay after negotiation
| Feature | Moz ProBest Pick | Best Moz Pro Alternative |
|---|---|---|
| Starter Plan | $99/month | $119/month |
| Pro Plan | $249/month | $199/month |
| Enterprise | Custom | Custom |
| Free Trial | 14 days | 7 days |
Moz Pro is an all-in-one SEO platform designed for marketers, agencies, and in-house SEO teams. It offers keyword research, rank tracking, site audits, backlink analysis, and performance reporting to help businesses improve organic search visibility.
Pricing: Starter: $99/month (billed annually), Standard: $249/month, Medium: $599/month, Large: $1,499/month. All plans include unlimited campaigns, keywords, and logins.
Ahrefs is a powerful SEO platform offering deeper backlink data, robust keyword research, and competitive intelligence at a comparable price point — often preferred by data-driven SEO teams.
Pricing: Starting at $119/month (Lite plan)
Moz Pro starts at $99/month for the Starter plan when billed annually. The Standard plan is $249/month, Medium is $599/month, and Large is $1,499/month. Monthly billing is available at a slightly higher rate.
Moz Pro does not offer a permanent free plan, but it provides a 14-day free trial with full access to all features. Additionally, Moz offers free tools like Link Explorer (limited), Keyword Difficulty, and MozBar (browser extension).
For most B2B marketing teams, yes — especially those prioritizing ease of use, client reporting, and integrated SEO workflows. The ROI comes from improved keyword rankings and site health insights. However, teams focused heavily on backlink analysis may find better value in alternatives like Ahrefs or Semrush.
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