Enterprise CRM, most customisable
Score: 9.1/10Salesforce vs Keap 2026: Which Is Better?
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TL;DR Quick Answer
Salesforce wins overall, scoring 9.1/10 in our editorial scoring. Choose Salesforce for Enterprise CRM. Choose Keap for All-in-one CRM + automation. Both offer risk-free trials.
All-in-one CRM + automation, formerly Infusionsoft
Score: 8.1/10Best overall in this category
→ Read our reasoningSalesforce
CRM · from $25/mo
Enterprise CRM, most customisable. Best suited for teams that need enterprise crm, most customisable.
Keap
CRM · from $249/mo
All-in-one CRM + automation, formerly Infusionsoft. Best suited for teams that need all-in-one crm + automation, formerly infusionsoft.
Verdict at a Glance
Both tools solve real problems in the CRM category. Salesforce ($25/mo) is designed for Enterprise CRM. Keap ($249/mo) is built for All-in-one CRM + automation.
For most teams, Salesforce is the better starting point, both offer risk-free trials so you can verify this yourself before committing.