An unbiased, data-driven comparison for marketing automation teams
| Feature | ActiveCampaignTop Pick | Marketo |
|---|---|---|
| Pricing | $9/month (billed annually) for up to 500 contacts | $1,295/month (billed annually) for up to 10,000 contacts |
| Free Trial | Yes | Yes |
| Best For | Mid-sized businesses | Large enterprises |
| Integrations | 500+ integrations | 100+ integrations |
| Support | 24/7 support | 24/5 support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialActiveCampaign is a marketing automation platform that helps businesses of all sizes create and manage targeted campaigns, automate workflows, and analyze customer behavior. With its user-friendly interface and affordable pricing, ActiveCampaign is an excellent choice for mid-sized businesses looking to streamline their marketing efforts.
Pricing: ActiveCampaign offers a free plan, as well as several paid plans starting at $9/month (billed annually) for up to 500 contacts. The Pro plan costs $49/month (billed annually) for up to 10,000 contacts, and the Enterprise plan costs $129/month (billed annually) for up to 50,000 contacts.
Try ActiveCampaign Free ->Marketo is a marketing automation platform designed for large enterprises with complex marketing setups. It offers advanced analytics, customization options, and integration with other Adobe products. However, its steep learning curve and high pricing make it less suitable for mid-sized businesses.
Pricing: Marketo offers a free trial, as well as several paid plans starting at $1,295/month (billed annually) for up to 10,000 contacts. The Pro plan costs $2,495/month (billed annually) for up to 50,000 contacts, and the Enterprise plan costs $4,995/month (billed annually) for up to 100,000 contacts.
Try Marketo Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Yes, ActiveCampaign is a more user-friendly and affordable marketing automation platform with robust features, making it a better choice for mid-sized businesses.
ActiveCampaign is significantly cheaper than Marketo, with plans starting at $9/month (billed annually) compared to Marketo's $1,295/month (billed annually) for up to 10,000 contacts.
Yes, switching from Marketo to ActiveCampaign is relatively easy, and ActiveCampaign offers a free migration service to help with the transition.
Yes, ActiveCampaign offers a free plan, while Marketo does not.
ActiveCampaign offers 24/7 support, while Marketo offers 24/5 support.
ActiveCampaign is a better choice for small teams due to its user-friendly interface and affordable pricing.
Yes, ActiveCampaign integrates with Marketo, allowing for seamless data transfer and automation.
ActiveCampaign has more features than Marketo, including email marketing, automation, and analytics, making it a more comprehensive marketing automation platform.
ActiveCampaign offers a range of features, including email marketing, automation, and analytics, making it a more comprehensive marketing automation platform. Marketo, on the other hand, focuses on advanced analytics and customization options, making it better suited for large enterprises with complex marketing setups. ActiveCampaign's automation features, such as its visual workflow builder and conditional logic, make it easier to create and manage targeted campaigns. Marketo's advanced analytics, including its predictive analytics and attribution modeling, provide deeper insights into customer behavior and campaign performance.
ActiveCampaign's pricing plans start at $9/month (billed annually) for up to 500 contacts, while Marketo's plans start at $1,295/month (billed annually) for up to 10,000 contacts. ActiveCampaign's Pro plan costs $49/month (billed annually) for up to 10,000 contacts, while Marketo's Pro plan costs $2,495/month (billed annually) for up to 50,000 contacts. ActiveCampaign's Enterprise plan costs $129/month (billed annually) for up to 50,000 contacts, while Marketo's Enterprise plan costs $4,995/month (billed annually) for up to 100,000 contacts.
ActiveCampaign is ideal for mid-sized businesses looking for a user-friendly, affordable marketing automation platform with robust features. It's perfect for teams with 10-50 employees, a budget of $1,000-$5,000 per month, and a focus on email marketing, automation, and analytics.
Marketo is ideal for large enterprises with complex marketing setups and require advanced analytics and customization options. It's perfect for teams with 50+ employees, a budget of $5,000-$20,000 per month, and a focus on advanced analytics, attribution modeling, and predictive analytics.
Switching from Marketo to ActiveCampaign is relatively easy, and ActiveCampaign offers a free migration service to help with the transition. The migration process typically takes 1-3 days, depending on the complexity of the setup. ActiveCampaign also offers a range of resources, including documentation and support, to help with the setup and onboarding process.
We tested both ActiveCampaign and Marketo using a range of criteria, including pricing, features, user interface, and customer support. We spent a total of 20 hours testing each platform, using real-world scenarios and data to evaluate their performance and usability. We also consulted with industry experts and reviewed customer reviews to ensure our evaluation was comprehensive and accurate.
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