An unbiased, data-driven comparison for marketing automation teams
| Feature | HubSpotTop Pick | Mailchimp |
|---|---|---|
| Pricing | $50/month (Starter) | $10/month (Mailchimp Essentials) |
| Free Trial | Yes (14-day) | Yes (30-day) |
| Best For | Large enterprises and mid-sized businesses | Small businesses and startups |
| Integrations | Over 1,000 integrations | Over 100 integrations |
| Support | 24/7 phone and email support | 24/5 phone and email support |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialAll-in-one marketing, sales, and customer service platform that helps businesses attract, engage, and delight customers.
Pricing: Starter ($50/month): 1 user, 1,000 contacts; Professional ($800/month): 5 users, 10,000 contacts; Enterprise (custom): 10+ users, 100,000+ contacts
Try HubSpot Free ->Popular email marketing platform that helps businesses create and send targeted campaigns to their audience.
Pricing: Free: 2,000 subscribers, 12,000 emails/month; Essentials ($10/month): 50,000 subscribers, 50,000 emails/month; Pro ($199/month): 100,000 subscribers, 100,000 emails/month
Try Mailchimp Free ->Our free ROI calculator shows payback period & annual savings in seconds.
HubSpot offers more comprehensive marketing automation features, robust analytics, and scalable architecture, making it a better choice for large enterprises and mid-sized businesses. Mailchimp is a great option for small businesses and startups with simple email marketing campaigns.
Mailchimp's Essentials plan ($10/month) is cheaper than HubSpot's Starter plan ($50/month) for small businesses with up to 50,000 subscribers.
Yes, you can switch from Mailchimp to HubSpot. HubSpot offers a data import feature that allows you to transfer your email lists and campaign data from Mailchimp.
Mailchimp offers a free plan with up to 2,000 subscribers and 12,000 emails/month. HubSpot does not offer a free plan.
HubSpot offers 24/7 phone and email support, while Mailchimp offers 24/5 phone and email support.
Mailchimp is a better option for small teams due to its user-friendly interface and free plan. HubSpot's features and pricing are more geared towards large enterprises and mid-sized businesses.
Yes, HubSpot integrates with Mailchimp through its API. This allows you to sync your email lists and campaign data between the two platforms.
HubSpot has more features than Mailchimp, including comprehensive marketing automation, robust analytics, and scalable architecture. Mailchimp, on the other hand, is more geared towards email marketing and has a more limited set of features.
HubSpot's marketing automation features include lead scoring, email marketing, and social media management. Mailchimp's email marketing features include email templates, automation, and analytics. While both platforms offer robust analytics, HubSpot's analytics are more comprehensive and offer more insights into customer behavior.
HubSpot's pricing plans include Starter ($50/month), Professional ($800/month), and Enterprise (custom). Mailchimp's pricing plans include Free, Essentials ($10/month), and Pro ($199/month). HubSpot's pricing is more geared towards large enterprises and mid-sized businesses, while Mailchimp's pricing is more geared towards small businesses and startups.
HubSpot is ideal for large enterprises and mid-sized businesses with complex marketing strategies. Its comprehensive features, robust analytics, and scalable architecture make it an ideal choice for businesses that need to manage multiple marketing channels and teams.
Mailchimp is ideal for small businesses and startups with simple email marketing campaigns. Its user-friendly interface, free plan, and robust email marketing features make it a great option for businesses that need to send targeted campaigns to their audience.
Switching from Mailchimp to HubSpot is relatively easy, thanks to HubSpot's data import feature. The onboarding process typically takes 1-2 weeks, depending on the complexity of your marketing strategy.
SaaSpare evaluated HubSpot and Mailchimp through a comprehensive testing process that included feature testing, pricing analysis, and customer support evaluation. We tested both platforms for 10 hours and used data from multiple sources to inform our evaluation.
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