An unbiased, data-driven comparison for crm teams
| Feature | SalesforceTop Pick | Close |
|---|---|---|
| Pricing | $25–$330+/user/month | $79–$169/user/month |
| Free Trial | 14-day free trial (varies by edition) | 14-day free trial, no credit card required |
| Best For | Large enterprises, complex sales cycles, multi-cloud CRM | Small to mid-sized sales teams, inside sales, startups |
| Integrations | 3,000+ | 100+ |
| Support | 24/7 phone, chat, and case support (tier-dependent) | Email and chat support; response within 24 hours |
| Try It Free | Start Free -> | Start Free -> |
Ready to try the winner? Start with a free trial and see the difference yourself.
Start Free TrialSalesforce is the world’s leading CRM platform, offering extensive customization, AI-powered analytics, and enterprise-grade scalability for complex sales, service, and marketing operations.
Pricing: Essentials: $25/user/month; Professional: $80/user/month; Enterprise: $165/user/month; Unlimited: $330/user/month. Additional costs for CPQ, Marketing Cloud, and Service Cloud.
Try Salesforce Free ->Close is a sales-focused CRM built for high-velocity teams, combining built-in calling, email, and SMS with a fast, intuitive interface to streamline outreach and deal tracking.
Pricing: Starter: $79/user/month; Growth: $119/user/month; Pro: $169/user/month. Annual billing required. Phone credits included.
Try Close Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Salesforce is more powerful and scalable, making it better for complex, enterprise-level CRM needs. Close excels in usability and built-in calling for small to mid-sized sales teams. The 'better' tool depends on your team size, budget, and technical requirements.
Close is generally cheaper for small teams, starting at $79/user/month with calling included. Salesforce’s cheapest plan is $25/user/month (Essentials), but meaningful functionality starts at $80+ with Professional, and costs rise quickly with add-ons.
Yes, you can migrate from Close to Salesforce using CSV exports or third-party tools like Zapier or Census. Close supports full data export, but complex field mappings and automation will require manual setup in Salesforce.
Neither offers a permanent free plan. Salesforce provides a 14-day free trial (varies by product), while Close offers a 14-day free trial with no credit card required, but no free tier after that.
Salesforce offers superior support with 24/7 phone, chat, and case access on higher tiers, plus a vast knowledge base. Close provides email and chat support with responses typically within 24 hours, suitable for SMBs but not enterprise-grade.
Close is better for small teams due to its intuitive interface, built-in calling, and rapid setup. Salesforce requires more training and admin overhead, making it less efficient for small teams without dedicated IT or CRM admins.
There is no native integration between Salesforce and Close. However, you can sync data using third-party tools like Zapier, Make, or Segment. Most users migrate entirely rather than run both systems in parallel.
Salesforce has significantly more features, including advanced automation, AI analytics, marketing, service, and community clouds. Close focuses on core sales execution with built-in communication tools but lacks depth in customization and cross-functional workflows.
Salesforce offers deep functionality with tools like Sales Cloud, Service Cloud, Marketing Cloud, and Einstein AI for predictive scoring and forecasting. Automation is handled via Flow Builder and Process Builder, supporting complex logic. Close, in contrast, emphasizes speed with native power dialer, email sequences, and SMS—all built into the CRM. While Close lacks advanced reporting or multi-channel orchestration, its calling interface is faster and more reliable out of the box than Salesforce with third-party telephony add-ons like Aircall or Five9.
Salesforce pricing starts at $25/user/month for Essentials (limited features), $80 for Professional, $165 for Enterprise, and $330 for Unlimited. Add-ons like CPQ ($75+/user), Marketing Cloud ($400+/month minimum), and Service Cloud increase costs significantly. Close offers three tiers: Starter ($79) includes 1,000 min/month, Growth ($119) adds automation and sequences, and Pro ($169) includes multi-channel sequences and advanced reporting. All Close plans include calling and SMS—no extra fees.
Salesforce is ideal for mid-sized to large enterprises with complex sales cycles, multiple departments using CRM (sales, service, marketing), and teams that need deep customization. It suits organizations with dedicated CRM administrators and budgets exceeding $10k/year. Companies in regulated industries or those scaling globally benefit from its security, compliance, and ecosystem.
Close is perfect for startups and small to mid-sized sales teams focused on inside sales, lead volume, and rapid outreach. It’s best for teams that want a CRM that works out of the box with calling and email—no integrations needed. Ideal for founders, sales managers, and reps who value speed over configurability and want to avoid technical overhead.
Setting up Close takes hours, not weeks—teams can import contacts via CSV and start calling the same day. Salesforce implementation typically takes 2–8 weeks, depending on complexity, and often requires consultants. Migrating from Close to Salesforce is possible using exported CSVs or reverse ETL tools, but field mapping and automation rebuilding are manual. Migrating from Salesforce to Close is simpler but results in feature loss.
SaaSpare evaluated Salesforce and Close over 40+ hours of hands-on testing, including setup, calling workflows, automation creation, and integration testing. We analyzed G2, TrustRadius, and Gartner reviews, pricing data, and support responsiveness. Criteria included ease of use, feature depth, scalability, total cost of ownership, and real-world sales team efficiency.
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