The best Ahrefs alternatives ranked by value, features and migration ease
| Feature | SemrushTop Pick | Moz Pro | Surfer SEO | SE Ranking | Mangools | Ahrefs (Free Trial) |
|---|---|---|---|---|---|---|
| Price vs Ahrefs | Semrush: more expensive, Moz Pro: same, Surfer SEO: more expensive, SE Ranking: more expensive, Mangools: cheaper | |||||
| Migration Difficulty | Semrush: easy, Moz Pro: medium, Surfer SEO: hard, SE Ranking: medium, Mangools: easy | |||||
| Best For | Semrush: large businesses, Moz Pro: small businesses, Surfer SEO: content marketing, SE Ranking: large businesses, Mangools: small businesses | |||||
| Try It Free | Start Free -> | Start Free -> | Start Free -> | Start Free -> | Start Free -> | Start Free -> |
Try the top alternative free for 14 days — no credit card required.
Try Free for 14 DaysSemrush offers a more comprehensive suite of SEO tools, including competitor analysis and technical SEO audits, making it a great choice for larger businesses or those looking for a more robust solution.
Pricing: $99.95/month (Pro) - $449.95/month (Guru)
Try Semrush Free ->Moz Pro offers a more user-friendly interface and a focus on link building and content optimization, making it a great choice for smaller businesses or those looking for a more straightforward solution.
Pricing: $99/month (Standard) - $599/month (Premium)
Try Moz Pro Free ->Surfer SEO offers a unique AI-powered content optimization tool that helps businesses create high-quality content that ranks well in search engines, making it a great choice for businesses looking to improve their content marketing efforts.
Pricing: $49/month (Basic) - $199/month (Pro)
Try Surfer SEO Free ->SE Ranking offers a comprehensive suite of SEO tools, including competitor analysis and technical SEO audits, making it a great choice for larger businesses or those looking for a more robust solution.
Pricing: $49/month (Basic) - $299/month (Pro)
Try SE Ranking Free ->Mangools offers a comprehensive suite of SEO tools, including competitor analysis and technical SEO audits, making it a great choice for larger businesses or those looking for a more robust solution.
Pricing: $29/month (Basic) - $79/month (Premium)
Try Mangools Free ->Ahrefs offers a comprehensive suite of SEO tools, including competitor analysis and technical SEO audits, making it a great choice for larger businesses or those looking for a more robust solution.
Pricing: Free Trial (14 days)
Try Ahrefs (Free Trial) Free ->Our free ROI calculator shows payback period & annual savings in seconds.
Surfer SEO offers a free trial, but no free plan. However, you can try the free version of Mangools.
People are switching from Ahrefs due to its high cost, limited free trial options, and lack of user-friendly interface.
Migrating from Ahrefs can be challenging due to its complex interface and limited export options. However, most Ahrefs alternatives offer easy migration tools and good customer support.
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