The best Google Analytics alternatives ranked by value, features and migration ease
| Feature | AmplitudeTop Pick | Mixpanel | Databox | Tableau | Looker | Google Data Studio |
|---|---|---|---|---|---|---|
| Price vs Google Analytics | Amplitude: more expensive, Mixpanel: same, Databox: more expensive, Tableau: more expensive, Looker: more expensive, Google Data Studio: free | |||||
| Migration Difficulty | Amplitude: easy, Mixpanel: easy, Databox: easy, Tableau: medium, Looker: hard, Google Data Studio: easy | |||||
| Best For | Amplitude: product analytics, Mixpanel: product analytics and A/B testing, Databox: data integration, Tableau: data visualization, Looker: data analytics, Google Data Studio: data visualization | |||||
| Try It Free | Start Free -> | Start Free -> | Start Free -> | Start Free -> | Start Free -> | - |
Try the top alternative free for 14 days — no credit card required.
Try Free for 14 DaysAmplitude is a top choice for product analytics, offering a more comprehensive view of user behavior and product performance. Its ease of use and flexibility make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free trial, then $129/month (billed annually)
Try Amplitude Free ->Mixpanel is a popular choice for product analytics and A/B testing. Its robust feature set and user-friendly interface make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free trial, then $25/month (billed annually)
Try Mixpanel Free ->Databox is a data integration platform that offers a more comprehensive view of business performance. Its ease of use and flexibility make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free trial, then $49/month (billed annually)
Try Databox Free ->Tableau is a data visualization platform that offers a more comprehensive view of business performance. Its ease of use and flexibility make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free trial, then $35/month (billed annually)
Try Tableau Free ->Looker is a data analytics platform that offers a more comprehensive view of business performance. Its ease of use and flexibility make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free trial, then $1,500/month (billed annually)
Try Looker Free ->Google Data Studio is a free data visualization platform that offers a more comprehensive view of business performance. Its ease of use and flexibility make it an excellent alternative for businesses looking to move beyond Google Analytics.
Pricing: Free
Our free ROI calculator shows payback period & annual savings in seconds.
Google Data Studio is a free data visualization platform that offers a more comprehensive view of business performance.
People are switching from Google Analytics due to its limitations in terms of data analysis and visualization, as well as its high cost.
Migrating from Google Analytics can be relatively easy, especially if you choose a platform with a similar feature set and user interface. However, it may require some technical expertise and time to set up and configure the new platform.
Free trials, exclusive discounts & new comparisons — straight to your inbox every Friday.
No spam. Unsubscribe anytime.
Most tools offer 14-30 days free. Start your trial today - no credit card needed.
Try Free for 14 DaysFree trials, discounts & new reviews every Friday. No spam.
Short weekly digest. Unsubscribe anytime.