All plans (500 contacts)
Constant Contact plan breakdown
| Feature | Lite | Standard ★ | Premium |
|---|---|---|---|
| Monthly price (500 contacts) | $12/mo | $35/mo | $80/mo |
| Annual price (≈15% off) | ~$10/mo | ~$30/mo Save 15% billed annually |
~$68/mo |
| Email sends / month | 10× contacts | Unlimited | Unlimited |
| Templates | 100+ basic | 200+ customisable | 200+ + premium |
| Drag-and-drop editor | ✓ | ✓ | ✓ |
| Automated email series | — | ✓ | ✓ |
| Contact segmentation | — | ✓ Advanced | ✓ Predictive |
| A/B subject line testing | — | — | ✓ |
| Dynamic content | — | — | ✓ |
| Social media posting | — | ✓ (Facebook, Instagram) | ✓ |
| Google Ads integration | — | ✓ | ✓ |
| E-commerce integrations | Basic (Shopify) | Full (Shopify, WooCommerce…) | Full + revenue reporting |
| SMS marketing (add-on) | — | Add-on from ~$10/mo | Add-on from ~$10/mo |
| Phone support | — | ✓ | ✓ Priority |
| Nonprofit discount | 20–30% off | 20–30% off | 20–30% off |
* All prices based on 500 contacts. Prices shown are billed monthly unless noted. Always verify on Constant Contact's pricing page before purchasing.
The number most people miss
How price scales with list size
Constant Contact advertises $12/month — but that's for 500 contacts billed monthly. As your list grows, so does your bill. Here's what Standard actually costs at different list sizes:
| Contact list size | Lite / mo | Standard / mo | Premium / mo |
|---|---|---|---|
| 500 contacts | $12 | $35 | $80 |
| 2,500 contacts | $30 | $55 | $110 |
| 5,000 contacts | $50 | $80 | $160 |
| 10,000 contacts | $80 | $120 | $225 |
| 25,000 contacts | $175 | $250 | Custom |
| 50,000+ contacts | Custom | Custom | Custom |
The trap:
If you start at 500 contacts and grow to 10,000, your Standard bill triples from $35 to $120/month. Many small businesses underestimate list growth. Plan for the 12-month cost, not the entry price.
What you actually pay
True cost by business size
Solopreneur / local business
$12/mo
Lite plan · 500 contacts · billed monthly
Best for: newsletters, event announcements, basic campaigns
Best for: newsletters, event announcements, basic campaigns
Lite
SMB with 2,500 contacts
$55/mo
Standard plan · 2,500 contacts · billed monthly
Best for: automation, segmentation, social tools
Best for: automation, segmentation, social tools
Standard
Growing brand 10K contacts
$225/mo
Premium plan · 10,000 contacts · billed monthly
Best for: A/B testing, advanced automation, dynamic content
Best for: A/B testing, advanced automation, dynamic content
Premium
Head-to-head
Constant Contact vs top competitors
| Feature | Constant Contact | Mailchimp | GetResponse | ActiveCampaign |
|---|---|---|---|---|
| Starting price (500 contacts) | $12/mo | Free (up to 500) | $15/mo | $15/mo |
| Free plan | Trial only (60 days) | Yes — 500 contacts | Yes — 500 contacts | Trial only (14 days) |
| Email automation | Standard+ only | Essentials+ ($13/mo) | All plans | All plans |
| Phone support | Standard+ plans | No (chat/email only) | Premium only | Plus+ only |
| Nonprofit discount | 20–30% off | 15% off | No | No |
| Event marketing tools | Built-in | No | No | No |
| CRM integrations | Good (Salesforce, HubSpot) | Excellent (200+ integrations) | Good | Best-in-class CRM |
| Deliverability reputation | Excellent | Excellent | Very Good | Very Good |
Bottom line:
Constant Contact wins on phone support, nonprofit pricing, and built-in event tools. Mailchimp wins on free tier value and integrations. GetResponse and ActiveCampaign are better choices when advanced automation is a priority.
Consider also
Cheaper alternatives
Common questions
Constant Contact pricing FAQ
How much does Constant Contact cost in 2026?
Constant Contact pricing starts at $12/month for the Lite plan (up to 500 contacts, billed monthly). Standard starts at $35/month and Premium at $80/month. All prices increase with contact list size — a 10,000-contact list on Standard runs about $120/month.
Does Constant Contact have a free plan?
No permanent free plan in 2026. Constant Contact offers a 60-day free trial with access to core features — no credit card required to start. After 60 days you must subscribe to a paid plan.
What is the Constant Contact list-size pricing trap?
Constant Contact's advertised price is based on 500 contacts. If your list grows to 2,500 contacts, Standard jumps from $35 to around $55/month. At 10,000 contacts, Standard costs roughly $120/month — over three times the entry price.
Is Constant Contact worth it in 2026?
Constant Contact is a solid choice for small businesses, nonprofits, and event-based organisations that value ease of use, strong deliverability, and phone support. For advanced automation or tight budgets, GetResponse or ActiveCampaign often provide better value per dollar.
What is the difference between Lite, Standard, and Premium?
Lite ($12/mo) gives basic email sends, 100+ templates, and list management. Standard ($35/mo) adds automated email series, contact segmentation, social media scheduling, and Google Ads. Premium ($80/mo) adds A/B testing, dynamic content, advanced automation, and priority phone support.
Does Constant Contact offer a nonprofit discount?
Yes. Constant Contact offers a 20–30% nonprofit discount on all plans, which is better than most competitors. To claim it, you need to provide proof of nonprofit status during signup.
How does Constant Contact compare to Mailchimp?
Constant Contact has no free tier (only a trial) while Mailchimp offers a free plan up to 500 contacts. Constant Contact is generally better for phone support, event tools, and nonprofit pricing. Mailchimp offers more integrations and a free tier for very small lists.